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3代目 Kindle、ハリーポッターを抜いてAmazon史上最高のベストセラー商品に

Ittousai, @Ittousai_ej
2010年12月28日, 午前10:50 in Amazon



1億画素超えカメラ搭載スマホ、シャオミ「Mi Note 10」のグローバル版を試す。日本での発売に期待

1億画素超えカメラ搭載スマホ、シャオミ「Mi Note 10」のグローバル版を試す。日本での発売に期待


クリスマスも過ぎて、アマゾンが電子ブックリーダー Kindle の好調を伝えるプレスリリースを出しています。今回の発表は、現行の第三世代 Kindle が『ハリー・ポッター』の7巻を超え、Amazon始まって以来最大のベストセラー商品になったというもの。三代目 Kindle は出荷前の予約販売だけで Amazon.com全アイテム中 No.1 人気商品になったり、8月の発売から10月末までで前年の年末商戦期合計を超える売上を記録したりと毎月のように絶好調発表を繰り返していますが、今度は世界のAmazon史上で一番人気を更新したという、アマゾンにとってまさに記録すべき内容です。ただし、具体的な台数については今回も言及がありません。

電子書籍端末としては Kindle のような読書特化デバイスだけでなく iPadなどの液晶タブレットも注目されていますが、Jeff Bezos CEO のコメントは:「Kindleを購入したユーザーの多くは液晶タブレットも所有している。そうした購入者はゲームや動画、ウェブブラウズにはタブレットを使い、読書にはKindleを好むという報告がある。理由はKindleのほうがより軽く、1か月保つバッテリーで充電の心配がなく、紙に似た Pearl E-INKディスプレイならば眼の疲れが少なく、屋外の直射日光下でも読みやすく、また就寝前の読書でも (自発光ディスプレイのように眩しくないため) 睡眠パターンを乱すことがないからと答えている」。さらにWi-Fi版で139ドルという値段についても「選ぶ必要がないほどの低価格」であり主要な要素であると語っています。

続きに掲載したプレスリリース本文ではこのほか、2010年ホリデーシーズンの Amazon関連Factsがいろいろと掲載されています。目についたものを抜き出せば、
  • 一番人気だった商品は Kindle 3G および Kindle Wi-Fi。
  • アマゾンのピーク日は11月29日。世界で1370万以上のアイテムを販売。1秒間に158商品。
  • iPad , iPhone, Androidユーザーのモバイルショッピングのピークは日曜日。一方、BlackBerryユーザーは金曜日。
  • この年末商戦期にアマゾンが販売したジーンズを畳んで重ねるとエベレストの高さに匹敵する。

Third-Generation Kindle Now the Bestselling Product of All Time on Amazon Worldwide
In just five months, new Kindle replaces 'Harry Potter and the Deathly Hallows' as best-selling product in Amazon's history

SEATTLE--(BUSINESS WIRE)--(NASDAQ: AMZN)-Amazon.com today announced that the third-generation Kindle is now the bestselling product in Amazon's history, eclipsing "Harry Potter and the Deathly Hallows (Book 7)." The company also announced that on its peak day, Nov. 29, customers ordered more than 13.7 million items worldwide across all product categories, which is a record-breaking 158 items per second.

"We're grateful to the millions of customers who have made the all-new Kindle the bestselling product in the history of Amazon -- surpassing Harry Potter 7," said Jeff Bezos, Amazon.com founder and CEO. "We're seeing that many of the people who are buying Kindles also own an LCD tablet. Customers report using their LCD tablets for games, movies, and web browsing and their Kindles for reading sessions. They report preferring Kindle for reading because it weighs less, eliminates battery anxiety with its month-long battery life, and has the advanced paper-like Pearl e-ink display that reduces eye-strain, doesn't interfere with sleep patterns at bedtime, and works outside in direct sunlight, an important consideration especially for vacation reading. Kindle's $139 price point is a key factor -- it's low enough that people don't have to choose."

Amazon Worldwide 2010 Holiday Facts (includes www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, and www.amazon.it)

On Christmas Day, more people turned on new Kindles for the first time, downloaded more Kindle Buy Once, Read Everywhere apps, and purchased more Kindle books than on any other day in history.
On the peak day this season, Amazon's worldwide fulfillment network shipped over 9 million units across all product categories.
Amazon shipped to 178 countries.
One of Amazon's most remote shipments contained the "Tinker Bell and the Great Fairy Rescue," "Toy Story" DVDs, "Chicken Soup for the Dog Lover's Soul," NHL 11, Halo Reach and Call of Duty: Black Ops and was delivered to the hamlet of Grise Fiord, north of the Arctic Circle in Canada.
Amazon shipped over 350,000 units to APO/FPO addresses.

Amazon.com 2010 Holiday Facts (www.amazon.com only):

Kindle (Wi-Fi) and Kindle 3G were the best-selling products on Amazon.com this holiday season.

"The Girl with the Dragon Tattoo" was the most purchased Kindle book on Christmas Day.

"The Girl with the Dragon Tattoo" was the most gifted Kindle book on Christmas Day.

Of Amazon's top 500 most popular Kindle books, "The Dork Diaries" saw the greatest gain in popularity on Christmas Day.

There were millions of Price Checks from Black Friday through the FREE Super-Saver Shipping cut-off date (for delivery before Christmas).

During the holiday season, the biggest mobile shopping days for iPad, iPhone and Android users was Sunday, however the biggest mobile shopping day for BlackBerry users was Friday.

The last One-Day Prime order that was delivered in time for Christmas, was placed on Dec. 23 at 6:48 p.m. PST and shipped to Billerica, Mass., for delivery on Dec. 24. The item was a Nautica Men's NST Chronograph Bracelet Watch.

The last Local Express Delivery order that was delivered in time for Christmas was placed by a Prime member and went to Woodinville, Wash. It was an Apple Mac Mini that was ordered at 1:41 p.m. on Christmas Eve and delivered at 8:04 p.m. that evening.

Amazon customers purchased enough snow/tire chains to outfit the entire population of three of America's top ski cities: Aspen, Breckenridge and Sun Valley.

For the holiday time period alone, Amazon customers bought enough copies of "Eclipse" for Edward Cullen to watch the movie 1,000 times a day for all 109 years of his life.

Amazon customers purchased so many pairs of jeans that if you folded each pair and stacked them on top of each other, the height would be the equivalent of Mt. Everest.

Amazon customers purchased enough Kyjen Hide-a-Squirrels to hide one toy squirrel everyday for the next 100 years.

Amazon customers purchased more Philips Norelco shavers this holiday season than the average beard hairs on a man's face.

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関連キーワード: amazon, kindle

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