Sponsored Contents

ipadの最新記事

Image credit:
Save

iPad 日刊紙 The Daily 正式発表、週 0.99ドル・年間 39.99ドルの定期購読

Haruka Ueda
2011年2月3日, 午前08:30 in Ipad
35シェア
3
0
0
32

連載

注目記事

人気記事

本日限り!ポケモンGO、『なみのりピカチュウ』大発生は20日(土)正午から15時まで。初の #PokemonGOCommunityDay

本日限り!ポケモンGO、『なみのりピカチュウ』大発生は20日(土)正午から15時まで。初の #PokemonGOCommunityDay

Ittousai, 12 時間前
View
IQOSホルダーに直結して充電できるマグネットアダプターを発見!:電脳オルタナティヴ

IQOSホルダーに直結して充電できるマグネットアダプターを発見!:電脳オルタナティヴ

View

ニューズ・コーポレーションが iPad 専用新聞 "The Daily" を発表しました。Wall Street JournalやTimes、FOXテレビジョンなど、多数のメディアを傘下に抱える同社が生み出した、iPadのためのマルチメディア新聞です。タブレット向けに最適化された新聞ウェブサイト / アプリの類はすでに多数ありますが、いわく"The Daily"は「iPadのために一から作られた業界初の日刊全国紙」。編集長をつとめるSteve Alperin氏は、ABCのWorld News Tonight(現在のABCワールド・ニュース)でライターとプロデューサーだったテレビ畑の人で、どのようなニュースをどのように並べるのか注目したいところです。

"The Daily"が名前どおり「毎日」、自動配信するコンテンツは100ページほど。360度回転できる写真、HD動画など、マルチメディアコンテンツをふんだんに生かした構成です。表紙があって、ページをめくり、カバーフロー風にページを俯瞰することもできるというインタフェースは、既存のデジタル雑誌とも近しいところ。記事のカテゴリはニュース、スポーツ、ゴシップ & セレブ、オピニオン、アート & ライフ、そしてアプリ & ゲームの6種類。なぜか数独やクロスワードパズルのページまであるのが、なんとも新聞らしい感じです。住んでいる地域に応じた天気予報、応援するスポーツチームのニュース情報など、パーソナライズできる部分もあり。もちろん中には広告もあって、広告業界にとっては「フルページのインタラクティブ広告」を配信できる新しいプラットフォームということになります。

また、読んでいる時間がないという向きには、コンテンツを音声で再生する機能が用意されています(合成音声ではなく、ちゃんとしたもの)。さらに時間のない人向けには、ニュースまとめを眺められるダイジェスト動画も用意。そのほか、記事にコメントする機能、後で読むためのブックマーク機能に加え、大半の記事についてはFacebook / Twitter / メールを利用して共有することが可能。アプリ内リンクでウェブブラウザが立ち上げることも、反対にウェブブラウザからアプリが立ち上がることもあるとのことです。

価格は「印刷、配送コストがかからないので」週99セント、または年間契約で39.99ドルと破格。また、iOSアプリとしてはじめて定期購読(サブスクリプション)が実現したのも注目すべき点です。アプリはアップルの伝統に従い、本日から配信。米国ではすでに公開中です。イベントで交わされた盛り沢山の質疑応答については別記事をどうぞ。

The Daily ( iTunes Preview リンク)

Introducing The Daily

First National Daily News Publication Created for iPad

Launches today in the AppleApp Store

New York, NY, February 2, 2011 – Today Rupert Murdoch, Chairman and Chief Executive Officer of News Corporation, unveiled The Daily -- the industry's first national daily news publication created from the ground up for iPad.

"New times demand new journalism," said Mr. Murdoch. "So we built The Daily completely from scratch -- on the most innovative device to come about in my time -- the iPad."

"The magic of great newspapers -- and great blogs -- lies in their serendipity and surprise, and the touch of a good editor," continued Mr. Murdoch. "We're going to bring that magic to The Daily -- to inform people, to make them think, to help themengage in the great issues of the day. And as we continue to improve and evolve, we are going to use the best in new technology to push the boundaries of reporting."

The Daily's unique mix of text, photography, audio, video, information graphics, touch interactivity and real-time data and social feeds provides its editors with the ability to decide not only which stories are most important -- but also the best format to deliver these stories to their readers.

"News Corp. is redefining the news experience with The Daily," says Steve Jobs, Apple's CEO. "We think it is terrific and iPad users are really going to embrace it."

Led by Editor-in-Chief Jesse Angelo and Publisher Greg Clayman, The Daily is the first application made available on the App Store as a subscription -- which will be billed directly to an iTunes account. And because this paperless paper requires no multi-million dollar presses or delivery trucks, it will be priced at just 99 cents a week (or $39.99 for an annual subscription).

"The Daily launches at a moment when advances in technology are changing the job of the modern editor," says Mr. Angelo. "These advances are giving us new ways to tell stories. We intend to take advantage of all of them, and make The Daily the new voice for a new era."

Each day The Daily will publish up to 100 pages focused on six key areas: news, sports, gossip and celebrity, opinion, arts and life, and apps and games. It will offer views from across the political spectrum. They will come from across cultures and generations, across America and the world.

The Daily will feature Sudoku and crossword puzzles, localized weather reports, and a customizablesports package that captures news on the user's favorite teams. Subscribers will also be able to leave comments on Daily stories in either written or audio form -- as well as bookmark them in-app to read later.

As readers move through The Daily's content, they will be helped by several highly intuitive navigation tools. And while The Daily lives on the iPad, most of its articles can be easily shared via Facebook, Twitter and email. The Daily will link out to the web, as well as bring the web into the app.

"In short, says Mr. Murdoch, "we believe The Daily will be the model for how stories are told and consumed in this digital age."

The Daily has bureaus in New York and Los Angeles, as well as stringers across the country. Full company bios are available at TheDaily.com/about. Executive staff includes:

* John Kilpatrick - Executive Creative Director
* Steve Alperin - Managing Editor
* Mike Nizza - Managing Editor, News
* Richard Johnson - LA Bureau Chief
* Sasha Frere-Jones - Editor, Arts & Life
* Chris D'Amico - Editor, Sports
* Elisabeth Eaves - Editor, Opinion
* Peter Ha - Editor, Apps, Games and Technology

The Daily is also changing the way advertising is offered and consumed within a news publication. Full-page ad units are completely interactive, customizable, and offer a rich mix of branding and direct response opportunities. Launch advertisers include HBO,Macy's, Paramount, Pepsi Max, Range Rover, Verizon, and Virgin Atlantic Airways.

"With The Daily, Rupert Murdoch has given us the chance to rethink the entire experience of news delivery and consumption," said Mr. Clayman. "The ability to actively listen to and engage with our audience means we can continually provide an experiencethat consumers value in this fast-evolving tablet space. Together with our customers, our advertising partners, and the team at The Daily, we are excited to create a new form of media."

About The Daily

The Daily is a first-of-its-kind daily national news publication built exclusively as an application for tablet computing. It provides readers the engaging experience of a magazine combined with the immediacy of the web and the need-to-know content of a newspaper, all while elevating user experience beyond the printed word. The Daily is a subscription-based news product, published 365 days a year, at the cost of $0.99 cents a week or $39.99 a year. For more information on The Daily go to: www.thedaily.com.



News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) had total assets as of September 30, 2010 of approximately US$56 billion and total annual revenues of approximately US$33 billion. News Corporation is a diversified global media company with operations in six industry segments: cable network programming; filmed entertainment; television; direct broadcast satellite television; publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and Latin America.

関連キーワード: ipad, News Corp., NewsCorp., the daily, TheDaily
35シェア
3
0
0
32

Sponsored Contents