ワイヤレスSDカードのEye-Fi が、新製品 Eye-Fi Mobile X2を発表しました。従来のメインストリームモデル Connect X2 と同等の機能で容量を倍の8GBに、また iOS や Androidデバイスに直接転送できる新機能 ダイレクトモードをプリインストールしたモデルです。価格は79.99ドル。Eye-Fi Mobile X2は本日から Amazon.comで予約を受け付け、17日までには米国のBest Buy や アップルストア店頭に並ぶ予定。

また、既存のEye-Fi X2 シリーズをダイレクトモード対応にする無償アップデートも今週中に提供されます。一月のCESで先行発表されていたダイレクトモードは、Eye-Fi カードから無線LANルータやホットスポットを介さず、直接スマートフォンやタブレットに写真や動画ファイルを転送できる機能。Eye-Fi とダイレクト接続するために必要なアプリは、 iOS および Android 向けに今週にもリリースされる予定です。

さらに、X2シリーズの最上位モデルにあたるPro X2が149.99ドルから99.99ドルになる価格改定も同時にアナウンスされています。こちらはWiFi APベースの位置情報を写真に埋め込むジオタグや、RAWファイルの転送にも対応する「プロ」向け製品。続きにはCESで撮ってきたダイレクトモードのデモ動画を掲載します。




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WHY WAIT? NEW EYE-FI MOBILE X2 CARD GIVES CAMERAS THE POWER OF INSTANT UPLOADS

New Direct Mode Technology and Eye-Fi Mobile Apps Now Available as a Free Upgrade to All X2 Cards

MOUNTAIN VIEW, Calif., April 12, 2011 - Eye-Fi Inc. (www.eye.fi), makers of the world's first wireless memory card, today launched the Eye-Fi Mobile X2, a new 8GB wireless memory card empowering cameras around the world with immediate uploading capabilities. The Eye-Fi Mobile X2 provides instant uploads anywhere by wirelessly connecting the camera to a mobile device, such as a smartphone or tablet, and is available for $79.99.

"Direct Mode helps us bridge the gap between classic digital imaging and the exploding world of mobile devices," said Jef Holove, CEO of Eye-Fi. "With Direct Mode and our new Android and iOS apps, the pervasive connectivity of mobile is made available to existing cameras."

With the launch of the Eye-Fi Mobile X2, Eye-Fi will be releasing its Direct Mode and accompanying iOS and Android apps as free upgrades to all existing and new Eye-Fi X2 cards. With Direct Mode, users can enjoy the best of the devices they already own, namely the quality of digital cameras and the ubiquitous connectivity of their mobile devices. The Eye-Fi card can now establish a direct connection to the mobile device by creating its own Wi-Fi network anywhere users capture memories, even if that is miles from a Wi-Fi hotspot. Whether they are hiking or at the beach, consumers can now send photos and videos directly from their digital camera to the Eye-Fi app on their smartphone or tablet, enabling them to back up, edit and share their memories in the moment.

"When we undertook a redesign of the Eye-Fi card line a little over two years ago, the new X2 card platform promised users the potential for new, exciting capabilities over time. Today we see another one of these revolutionary capabilities come to life: Direct Mode," says Yuval Koren, co-founder and chief product officer of Eye-Fi.

Direct Mode benefits extend beyond device-to-device transfers. Whether users want to edit
their memories using the myriad of apps on their mobile devices, back them up on their home computer, or save them in a private Eye-Fi account, they now have the flexibility and control of where, how and when the media is stored, edited and shared.

Eye-Fi Mobile X2 is available for pre-orders immediately on Amazon.com, and available at Apple and Best Buy stores nationwide for $79.99 on April 17, 2011. Direct Mode will be available as a free upgrade to all Eye-Fi X2 cards later this week, along with accompanying free mobile apps for iPhone, iPad and Android devices. The Eye-Fi Pro X2 will be reduced from $149.99 to $99.99 starting this month.

For more information, visit www.eye.fi.
Eye-Fi に新製品 Mobile X2、ダイレクトモードは今週提供
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