Ittousai , @Ittousai_ej
2011年04月15日, 午後 03:21 in google

GoogleがNFCタグとGoogle プレイスの連携サービスを米国で拡大しています。昨年オレゴン州ポートランド限定の実証試験としてはじまったこのキャンペーンは、レストランなどの店舗に対してNFCタグいりのポスターを含む広告キットを無償配布するもの。NFC対応スマートフォンのユーザーはGoogleマップのピンが描かれたポスターに携帯を近づけるだけで Google Places の店舗ページを開くことができます。GoogleがNFCを含む Places キャンペーンを展開しているのはポートランドに加えてオースティン、ラスベガス、ウィスコンシン州マディソン、シャーロットの五都市。

ユーザーがNFCでプレイスを開いたあとは、ウェブやマップから検索した場合と同様に、店の基本情報やユーザー評価・割引サービスなどの確認したり、Latitude で場所にチェックインしたり、あるいは次に訪れるためにスター付ける、共有するといったことが可能です。


たとえば Nexus S は設定でオフにしないかぎり基本的に常時タグを待機しており、特にアプリを起動したり操作することもなく、単に近づけるだけでNFCタグの読みとりが可能。認識したタグは標準アプリの " Tags " にブックマークされてゆき、あとから参照したり編集できる仕組みです。

Googleがキャンペーンを実施している上記5都市のビジネスオーナーは、Business Kit Catalog のサイトからカードやポスター、ステッカーといった広告キットを入手可能。非接触通信は日本のケータイではおサイフやトルカなどの形で大昔から実装されていますが、これからNFCで決済や位置情報サービスを獲るつもりの Google も、自前のマップやソーシャルサービスと組み合わせて着々と手を打っています。続きはGoogleに NFCステッカーを供給する ACiG Technology / Smartag のプレスリリース。
Smartag Supplies NFC Smart Poster Tags for Google Places Service

Press Release Source: Identive Group, Inc. On Tuesday April 12, 2011, 1:00 am EDT

ATLANTA and SANTA ANA, Calif., April 12, 2011 (GLOBE NEWSWIRE) -- ACiG Technology, a supplier and distributor of RFID products and a business unit of Identive Group, Inc. (Nasdaq:INVE - News) (Frankfurt:INV - News) announced that is has been selected as the exclusive supplier of near field communication (NFC) RFID stickers for the roll out of Google's marketing campaign for Google Places in Austin, Texas. The NFC stickers are manufactured by ACiG's sister company, Smartag.

Google is currently distributing the 80x50mm stickers to local business owners throughout Austin to help them promote their products and services and encourage people to rate and review the businesses on Google's new local recommendation engine. The smart stickers are utilized to convert conventional advertising posters to connected smart posters. Consumers with NFC-enabled mobile phones who have downloaded the Google Places app can simply touch their devices to the stickers to access all kinds of relevant information about a local business from across the web -- such as its address, phone number, hours of operation, payment types, helpful reviews and more. Consumers can rate or review the business right from the webpage on the mobile device, and then receive more personalized local recommendations in their search results based on their opinions and those of their friends.

Bernardo Hernandez, senior director of consumer marketing for Google, said, "NFC-enabled stickers are an integral part of our outreach efforts to local Austin businesses as they demonstrate the effectiveness of Internet spot marketing and help consumers quickly discover more information about a business. About 20 percent of all searches on Google are for local information, and NFC technology delivered by Smartag smart stickers enables really interesting ways to connect Austin locals and visitors with the businesses in the area."

"As a manufacturer and distributor of core RFID technology, we see many market trends develop from their earliest stages," said Roger Hornstra, President U.S., ACiG Technology. "Smart posters are expected to be a tremendous growth area in B to C marketing and we are excited to work with Google as it pioneers this exciting application of NFC technology."

About ACiG Technology:

ACiG Technology, a business unit of Identive Group, Inc. (Nasdaq:INVE - News) (Frankfurt:INV - News), is a supplier and distributor of RFID inlays, cards, transponders, reader components and electronic components for the RFID and smart card industries. ACiG's leading-edge technology and extensive knowledge of the RFID Identification markets enable the company to help customers create the right products for their secure identification applications. For additional information, visit

About Smartag

Smartag, a business unit of Identive Group, Inc. (Nasdaq:INVE - News) (Frankfurt:INV - News), specializes in high performance design and production of high frequency (HF) and ultra high frequency (UHF) RFID inlays and inlay-based conversions including labels, tags and tickets. Smartag's products are used in mass transit, leisure, event and industrial applications and to enable secure NFC-based payments using mobile devices. Smartag's ability to utilize multiple antenna technologies and designs provides significant versatility in customizing solutions for different applications. For additional information visit:

TechCrunch 注目記事「新型コロナの影響で自宅待機中のTechCrunchスタッフを熱中させているもの

新型コロナウイルス 関連アップデート[TechCrunch]

TechCrunch Japanへの広告掲載についてのお問い合わせは まで。媒体概要はメディアガイドをご覧ください。

関連キーワード: google, google latitude, google places, GoogleLatitude, GooglePlaces, nexus s, NexusS, nfc, rfid