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インテルとTencent、携帯PCゲーム機 Razer Switchblade で協業。中国市場から

Ittousai, @Ittousai_ej
2011年4月15日, 午後03:57 in Intel
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ゲーム機器の Razer と中国のインターネットサービス大手 Tencent 、そしてインテルの3社が、モバイルゲームPC Razer Switchblade の製品化に向けたパートナーシップを発表しました。1月のCESでコンセプトとして発表された Switchblade は、クラムシェル型の筐体に7インチのマルチタッチスクリーンと、キートップがディスプレイになった物理キーボードを備えたゲーム用モバイルPC。特徴的なキーボードは一枚の液晶ディスプレイの上に透明なキーボードが重なった構造で、ゲームの展開やユーザーのカスタマイズによってキートップの表示を動的に変更することが可能です。

今回の発表はインテルの次世代 Atom プロセッサ発表にあわせて、Switchblade をベースとしたハードウェアを製品化し、あわせてTencent が中国市場でのコンテンツを提供してゆく内容。メッセンジャーのQQ でも知られる Tencent は中国市場で多数のオンラインゲームを運営しており、自社のゲームやアプリ、サービスを Switchblade のハードウェアに最適化して提供してゆきます。

インテルは「次世代スモールフォームファクタコンピューティング」のために設計された Atom プロセッサを Switchblade に提供します。が、具体的にどのプロセッサが使われるのか、あるいは 製品版 Switchblade の仕様、価格、発売時期、提供形態 etc については現時点で未詳。3社は今後数か月に渡ってこの戦略的パートナーシップについてアップデートを続けてゆくとしています。またRazer は、中国以外の市場でも Switchblade を展開してゆく計画です。

従来は「ゲーミングPC」といえば強力なGPUを載せたデスクトップや大型ノートのイメージがありましたが、Tencent の提供するゲームはそれほど演算性能を必要としないオンラインゲームが主流。成長を続ける中国のPCゲーム市場に対して、いわゆるPCゲームカフェに通うかわりに小型で持ち運べるゲーム対応PCを投入するのは納得できる話です。同じくオンラインゲームを中心としたエコシステム確立を謳っていたパナソニックの携帯ゲーム機 The Jungleいつのまにか消滅してしまいましたが、Switchblade がグローバルで製品化されれば日本でも遊べるようになるかもしれません。 下のギャラリーは今年のCESに出展されていたコンセプトのもの。発表記事には Razer のCEOが語るプロモ動画もあります。

Gallery: Razer Switchblade mobile gaming PC concept | 12 Photos

12

RAZER, TENCENT, AND INTEL FORM A STRATEGIC PARTNERSHIP FOR
PC GAMING IN CHINA

Three of the largest technology brands in China to optimize games for mobile play
on the Razer Switchblade

Beijing, China – April 13th, 2011 – Razer, the world's leading high-end precision gaming brand, with Tencent, China's leading provider of games and internet services, and Intel, world leader in computing innovation are proud to announce a strategic partnership aimed at expanding the entertainment possibilities for Chinese gamers. The Razer Switchblade concept has been designated as the flagship concept to lead this mobile PC gaming revolution.

All Chinese gamers can rejoice, as their favorite Tencent titles like Dungeon and Fighter, Crossfire, League of Legends, QQ Speed and many more are optimized for portable play on the Razer Switchblade. You can now fight, shoot, cast spells, race or just socialize with friends while on-the-go, as Tencent strives to ensure their software delivers the best gaming experience through perfect synergy with Razer and Intel's hardware.

"This is the first time three of the biggest technology brands in China have come together," said Min-Liang Tan, CEO and Creative Director, Razer, "we're united by a common goal to deliver the best portable gaming experience to as many gamers as possible. With the Razer Switchblade's adaptive tactile keyboard, Intel's range of processors, and Tencent's popular games, this is no lofty goal – it's happening right now."

The Razer Switchblade concept was created from the ground up by Razer designers and engineers, focused on enhancing the entire user experience of playing PC games on a handheld device. It features an ultra-sensitive multi-touch screen, adaptive tactile keyboard, and an intelligent user interface that adjusts the configuration and key layout on-the-fly based on game content and user requirements. And at the heart of the concept device is an Intel Atom processor designed for next generation small form factor computing.

"Intel is committed to creating and extending the personal computing experience for end-users together with our ecosystem partners," said Ian Yang, President, Intel China. "The collaboration with Razer, Tencent and Intel will provide optimized experiences for the rapidly growing gaming community in China."

"Like Razer, we want gamers to have just as much fun playing our games on-the-go as they would at home or at a PC café," said Mark Ren, SEVP, Tencent. "We're really excited to bring the revolutionary Razer Switchblade to millions gamers connected to our games, allowing them to experience our world of fun anytime, anywhere", said Steven Ma, VP of Tencent.

Razer, Intel, and Tencent are committed to growing China's PC gaming market, and will be announcing exciting updates to this strategic partnership in the months to come.



About the Razer Switchblade Concept
The Razer Switchblade concept is a revolutionary mobile PC gaming device that allows gamers to play on-the-go without giving up the precision and control normally associated with a desktop gaming system. Integrating a multi-touch seven-inch screen, an innovative adaptive tactile keyboard and housing the next generation Intel Atom processor, the Razer Switchblade concept delivers the full desktop experience in a netbook-sized solution.

For more information, please visit: http://cn.razerzone.com/switchblade

About the Razer Group
Razer™ is the world's leading brand in high-end precision gaming products, and was recently ranked as one of the top technology brands in China with a cult brand following of millions worldwide. Founded in 1998 in Carlsbad, California, Razer is driven by the ceaseless pursuit for absolute precision and high usability in a distinctive, aesthetic design to give gamers the edge they demand. With labs and offices in seven cities around the world, Razer dedicates user interface research and development to bring cutting-edge technology to each and every product. For Gamers. By Gamers.

For more information, please visit http://cn.razerzone.com

About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world's computing devices. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com.

About Tencent & Tencent Games
Founded in November, 1998, Tencent, Inc. has grown into China's largest and most used Internet service portal. In its ten-year history, Tencent has been able to maintain steady and fast-paced growth by always putting its users first. On June 16th, 2004, Tencent Holdings Limited (SEHK 700) went public on the main board of the Hong Kong Stock Exchange. As one of the four online platforms of Tencent, Tencent Games is a world-class online game developer and operator, and is recognized as the largest online game community in China. In line with the Tencent online life strategy, Tencent Games is dedicated to the sustainable development of long term game-related products that are both healthy and competitive, catering to users' fundamental needs and ensuring ease of application. With an open attitude, Tencent Games has set benchmarks in multi-segment online game markets and achieved great results by implementing a combination of in-house development and diverse cooperation with other companies.




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