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B&N の電子書籍リーダー Nook が NY Times年間購読で無料に

Haruka Ueda
2012年1月10日, 午前08:00 in Barnes And Noble
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SIMハイジャック犯、仮想通貨アカウントから数十万ドルを強奪。2要素認証を悪用?

SIMハイジャック犯、仮想通貨アカウントから数十万ドルを強奪。2要素認証を悪用?

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電子書籍市場の本丸がコンテンツ販売にあるならば、端末は低価格でばら撒いたほうが良い......そう考えると端末はいずれ無料になるかもしれない......そんな予言が早くも現実になりました。Barnes & Noble は、99ドルの電子書籍端末 Nook Simple Touch を無料で販売しています。もちろん無料には理由があって、ここでは月19.99ドルのNew York Times を1年間契約するというのがその条件。日本風に言えば「実質無料」でしょうか。それでも、New York Times 読者はもちろん、他の新聞購読者にとっても悪くない提案です。ちなみに199ドルのタブレット Nook Color も同条件で99ドルになります。

あわせて、さらに新製品の Nook Tablet も、月9.99ドルの People 誌購読により、50ドル引きの199ドルになります。B&Nとしては、新聞・雑誌とセットにすることで、電子「書籍」だけじゃない、というアピールもありそう。定期購読を増やしたい出版社の意向も考えれば、コンテンツとのセット販売はこれからも次々と企画されそうです。セールは3月9日まで。



Barnes & Noble Offers Incredible Savings on
Award-Winning NOOK® Devices with
One-Year NOOK Subscription to The New York Times


Purchase a One-Year subscription to The New York Times NOOK Edition
and Receive a NOOK Simple Touch™ at No Cost or NOOK Color™ for Just $99

Available for a Limited Time Only at Barnes & Noble Bookstores, nook.com,
and This Week at The Times' CES Exhibit


New York, New York – January 9, 2012 – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced that customers who purchase a one-year NOOK subscription to The New York Times will receive a top-rated NOOK Simple Touch at no cost or the award-winning NOOK Color for just $99. Barnes & Noble customers can take advantage of this special promotion available at one of Barnes & Noble's more than 700 bookstores and online at www.nook.com/nyt through March 9, 2012.

"We are excited to work with The New York Times to present this unique offer that, for the first time ever, gives readers a chance to get a one-year subscription to our top-selling digital newspaper with an award-winning NOOK Simple Touch at no cost, or a NOOK Color at a $100 savings," said Jonathan Shar, vice president and general manager of digital newsstand at Barnes & Noble. "Our customers love to have their newspaper automatically delivered to their NOOK device each morning, ready to read anytime and anywhere."

Through this limited-time offer, customers will have access to the NOOK edition of The New York Times, plus all their favorite content on the go, through Barnes & Noble's critically acclaimed devices. In addition to automatically delivering The Times directly to the customers' NOOK device each day, NOOK subscribers will also receive unlimited access to The Times' award-winning website, NYTimes.com, including regular news updates, opinions, blogs, video, interactive graphics and more. The NOOK subscription to The New York Times is $19.99 per month for full digital access on NOOK and NYTimes.com.

Yasmin Namini, senior vice president, marketing and circulation and general manager, reader applications, The New York Times Media Group, said, "We are delighted to be working with Barnes & Noble on this great offer, which we believe will expand the number of our loyal NOOK readers. We continue to design our digital subscription offerings to provide access to our high-quality journalism across a variety of platforms."

Signing up in-store and online is quick and easy, and customers can immediately enjoy their subscription on their new NOOK device. This week only, attendees at the 2012 International Consumer Electronics Show in Las Vegas can also take advantage of this exciting offer at The New York Times Booth 35644 in the South Hall of the Las Vegas Convention Center to immediately receive their NOOK Simple Touch at no cost or $99 NOOK Color and begin enjoying the digital version of the The Times' coverage of this important show and so much more.

NOOK devices are the perfect choice for anyone who wants access to their favorite reads anywhere they go. Customers seeking a simple, easy-to-use, dedicated reading experience will love NOOK Simple Touch – an ultra-light, portable 6-inch eReader with the most-advanced E Ink® Pearl display and the longest battery life of any eReader. With a simple tap, it's intuitive and easy to navigate, shop and read. NOOK Simple Touch is also ad-free, so the reader can focus on the content and even customize their screensaver with personal photos.

The award-winning NOOK Color features a stunning 7-inch VividView™ Color touchscreen ideal for reading a wide variety of content including books, enhanced books, immersive children's picture books, an expansive collection of interactive magazines, newspapers and more. The best tablet value on the market, NOOK Color also offers the most-requested tablet features, including high-quality NOOK Apps™, built-in e-mail, and an enhanced web experience. NOOK Color was recently updated with more than 100 enhancements and access to top entertainment services. With all NOOK products, customers can shop Barnes & Noble's expansive NOOK Store™ of more than two million digital titles, and the ability to enjoy content across a wide array of popular devices.

See www.nook.com/nyt for the full terms & conditions of this exciting offer.

About NOOK® from Barnes & Noble

Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Store™ of more than 2.5 million digital titles, and the ability to enjoy content across a wide array of popular devices. The new NOOK Tablet™ is Barnes & Noble's fastest, lightest tablet with the best in entertainment from top services and everything you want in a tablet at a great value ($249). Both NOOK Tablet and the award-winning NOOK Color™ ($199) feature a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The NOOK Simple Touch™ ($99), is the fastest, easiest to use reader with the world's best reading screen and the longest battery life. Barnes & Noble offers NOOK owners Always Free NOOK Support in any of its more than 700 bookstores, as well as free Wi-Fi® connectivity to enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart, Staples, Target, Radio Shack, Books-A-Million, OfficeMax, Fred Meyer, P.C. Richard & Son stores, Fry's Electronics and Systemax Inc. retailers.



In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its FREE NOOK Reading Apps™, available at www.nook.com/freenookapps. Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™ smartphones and tablets, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español™ (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.



For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on www.twitter.com/nookBN and www.facebook.com/nookBN.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 703 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 637 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble's NOOK™ eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software.
General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company's corporate website: www.barnesandnobleinc.com.

NOOK®, NOOK Tablet™, NOOK Simple Touch ™, NOOK 1st Edition™, NOOK 1st Edition Wi-Fi™, NOOK Color™, Reader's Tablet™, PagePerfect™, Best-Text™, Fast Page™, NOOK Books™, NOOK Store™, NOOK Bookstore™, NOOK Newsstand™, NOOK Magazines™, VividView™, ArticleView™, NOOK Newspapers™, NOOK Comics™, NOOK Cloud™, NOOK Apps™, FREE NOOK Reading Apps™, PubIt!™, NOOK Discover™, NOOK Kids™, Read and Play™, Read to Me™, Read and Record™, NOOK Digital Shop™, Read In Store™, More In Store™, NOOK Friends™, LendMe®, NOOK Library™, NOOK Boutiques™, The Barnes & Noble Promise™, NOOK Books en español™, NOOK Study™, Free Friday™, Lifetime Library™ and Read What You Love. Anywhere You Like™ are trademarks of Barnes & Noble, Inc. Other trademarks referenced in this release are the property of their respective owners.

Follow Barnes & Noble on Twitter (www.bn.com/twitter), Facebook (http://www.facebook.com/barnesandnoble) and YouTube (http://www.youtube.com/user/bnstudio).

# # #



Barnes & Noble Offers Top Selling NOOK Tablet™ for Just $199 with Purchase of One-Year NOOK® Subscription to PEOPLE

Amazing Bundle Available for a Limited Time Only
at Barnes & Noble Bookstores and nook.com


New York, New York – January 9, 2012 – Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, today announced an exclusive offer to get the NOOK Tablet for the incredibly low price of $199 with purchase of a one-year NOOK subscription to PEOPLE. Through this limited-time offer, customers can tap into the latest celebrity news, trends, and human-interest stories anytime, anywhere on Barnes & Noble's fastest, lightest tablet for $50 less than the device's regular retail price. The ultimate package for news, culture and entertainment buffs, the interactive digital edition of PEOPLE is specially optimized for the device's stunning 7-inch VividView™ display and packed with lots of engaging bonus content. This special offer is available at Barnes & Noble's more than 700 bookstores and online at www.nook.com/people through March 9, 2012.

"Consistently among our bestselling NOOK Newsstand™ titles, customers love reading PEOPLE on NOOK and exploring all of the magazine's exciting interactive features. We are pleased to announce this fantastic deal for a full-year of leading entertainment news on our fastest, lightest NOOK Tablet for only $199," said Jonathan Shar, vice president and general manager of digital newsstand at Barnes & Noble. "We're continuing to make it easier than ever for customers to get more out of their NOOK device and are excited to offer our most popular content and leading devices at an amazing value."

"This promotion is a great opportunity for new subscribers to experience PEOPLE whenever they want, wherever they want," said Steve Sachs, EVP of Consumer Marketing at Time Inc. "Customers have told us how engaging they find PEOPLE and this edition is designed specifically for Barnes & Noble's NOOK."

By accessing this exclusive offer, customers can enjoy the digital version of PEOPLE each week delivered to the device the morning it's released, plus great bonus content, including double the number of Star Tracks pics, and tablet-only, celebrity photo galleries throughout the issue; exclusive, behind-the-scenes star videos; movie trailers, TV previews, song samples and other entertainment extras; and instant breaking news updates on top stories throughout the week. All of this exciting content and more is available through the PEOPLE digital subscription for only $9.99 per month. Signing up for this limited time special offer is quick and easy at Barnes & Noble stores or online at nook.com/people.

Perfect for customers who love to consume a variety of content on demand, NOOK Tablet features the world's most advanced 7-inch VividView color touchscreen for enjoying the best in entertainment – from popular movies and TV shows to music and more. With all NOOK products, customers can shop Barnes & Noble's expansive NOOK Store™ of more than two million digital titles, including color and interactive books, magazines, children's books and high-quality apps. In addition, Barnes & Noble offers always free in-store NOOK support for consumers to learn how to use their new device and even troubleshoot any issues face-to-face with friendly neighborhood NOOKsellers.

About NOOK® from Barnes & Noble

Barnes & Noble's NOOK brand of eReading products makes it easy to read what you love, anywhere you like™ with a fun, easy-to-use and immersive digital reading experience. With NOOK, customers gain access to Barnes & Noble's expansive NOOK Store™ of more than 2.5 million digital titles, and the ability to enjoy content across a wide array of popular devices. The new NOOK Tablet™ is Barnes & Noble's fastest, lightest tablet with the best in entertainment from top services and everything you want in a tablet at a great value ($249). Both NOOK Tablet and the award-winning NOOK Color™ ($199) feature a stunning 7-inch VividView™ Color Touchscreen to read all of the content you love, shop popular apps, connect via email, browse the Web and more. The NOOK Simple Touch™ ($99), is the fastest, easiest to use reader with the world's best reading screen and the longest battery life. Barnes & Noble offers NOOK owners Always Free NOOK Support in any of its more than 700 bookstores, as well as free Wi-Fi® connectivity to enjoy the Read In Store™ feature to read NOOK Books™ for free, and the More In Store™ program, which offers free, exclusive content and special promotions. Barnes & Noble was the first company to offer digital lending for a wide selection of books through its LendMe® technology, available through NOOK eReading products. Find NOOK devices in Barnes & Noble stores and online at www.BN.com, as well as at Best Buy, Walmart, Staples, Target, Radio Shack, Books-A-Million, OfficeMax, Fred Meyer, P.C. Richard & Son stores, Fry's Electronics and Systemax Inc. retailers.



In addition to NOOK devices, Barnes & Noble makes it easy for customers to enjoy any book, anytime, anywhere with its FREE NOOK Reading Apps™, available at www.nook.com/freenookapps. Customers can use Barnes & Noble's free eReading software to access and read books from their personal Barnes & Noble digital library on devices including iPad™, iPhone®, iPod touch®, Android™ smartphones and tablets, PC and Mac®. Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on NOOK products and software-enabled devices and BN.com. Barnes & Noble also offers NOOK Study™ (www.nookstudy.com), an innovative study platform and software solution for higher education, NOOK Kids™ (www.nookkids.com), a collection of digital picture and chapter books for children, and NOOK Books en español™ (http://www.barnesandnoble.com/ebooksenespanol), the first-ever Spanish language digital bookstore in the United States.



For more information on NOOK devices and eReading software, updates, new NOOK Book releases, Free Friday™ NOOK Books and more, follow us on www.twitter.com/nookBN and www.facebook.com/nookBN.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE:BKS), the world's largest bookseller and a Fortune 500 company, operates 703 bookstores in 50 states. Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, also operates 637 college bookstores serving over 4.6 million students and faculty members at colleges and universities across the United States. Barnes & Noble conducts its online business through BN.com (www.bn.com), one of the Web's largest e-commerce sites, which also features more than two million titles in its NOOK Bookstore™ (www.bn.com/ebooks). Through Barnes & Noble's NOOK™ eReading product offering, customers can buy and read digital books and content on the widest range of platforms, including NOOK devices, partner company products, and the most popular mobile and computing devices using free NOOK software.


General information on Barnes & Noble, Inc. can be obtai

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