This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl.
All four models of the iPhone 12 series are expected to be announced at the upcoming Apple special event on October 13 at 10 a.m. PDT, An analyst is predicting that the 6.1-inch entry-level model will be the most popular among them.
The iPhone 12 series has a total of four models in three different screen sizes. The theory is that it will consist of a 5.4-inch iPhone 12 mini and 6.1-inch iPhone 12, and the high-end 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max.
The 6.1-inch iPhone 12 will be the most popular of these models, according to a recent report by Ming-Chi Kuo, an analyst familiar with Apple's insider information. That view is reflected in the percentage of shipments for each model. Kuo claims that about 20% of iPhone 12 units will be of the smallest 5.4-inch iPhone 12 mini. The iPhone 12 Pro and Pro Max have about 20% allocation each, which means the non-pro iPhone 12 will dominate, representing 40% of total shipments.
Kuo says that although the iPhone 12 mini will be the least expensive, its screen is too small to appeal to the mass market. Late last week, a leak claimed that the price of the iPhone 12 mini would be $699 and the 6.1-inch iPhone 12 would start at $799. There was reportedly a $100 price difference.
All iPhone 12 models will be 5G-enabled, which some believe will cause massive replacement demand, but Kuo is skeptical of this. While there have been reports that Apple has ordered up to 80 million units, the actual sales are not comparable (very much less), and he expects demand for the iPhone 12 in the fourth quarter of 2020 to be lower than the iPhone 11 series in the same period of 2019, mainly due to the significant delay in the launch this year.
We can hear the iPhone 12 mini being eagerly awaited by those who prefer a palm-sized phone, but the iPhone SE (2020) is already the best-selling phone in the "low-cost, small size" category.
It's unclear how well it will sell when it actually goes on sale, but if Kuo's estimated shipment ratios are true, it seems that "at least Apple is actively trying to sell the 6.1-inch iPhone 12". Also, if the iPhone 12 mini becomes popular, it's likely that it will be in short supply due to low shipments.
This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl. The Japanese edition of Engadget does not guarantee the accuracy or reliability of this article.