This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl.
With reports of the arrival of the iPhone 12 and iPhone 12 Pro already pouring in, Apple's vice president of iPhone marketing, Kaiann Drance, appeared on the tech podcast Rich on Tech to answer a variety of questions about both devices.
5G and Battery Life
In response to this question, Drance mentioned "software optimizations throughout the entire system to make battery life even better" as well as the new "Smart Data Mode" feature (which uses 5G only when battery life is not significantly reduced, otherwise it automatically switches to 4G). In addition to that, she highlighted the work Apple has done with its carrier partners, which confirms the KDDI president's statement that this is the first iPhone that has been thoroughly tuned by carriers in terms of communications.
Glass and Durability
The iPhone 12 is touted to be "four times more drop-resistant" with the introduction of a Ceramic Shield, but do you still need a screen protector? Drance didn't answer this question directly, but she explained that the new flat design aids drop protection and make the iPhone more durable. On the other hand, the rear glass of the iPhone 12 and iPhone 12 Pro doesn't have Ceramic Shield, but it still uses "the toughest glass available in a smartphone," which achieves "a 2x performance gain" against accidental drops, she said.
Concerns about MagSafe
Could the magnets built into the new MagSafe system deactivate cards that use magnetism? In this regard, Drance says that they have taken great care, but admits that some cards could be impacted by MagSafe.
She said "those credit cards, they're made with magnetic stripes that are pretty strong so that shouldn't be a problem next to next to your phone...what you do want to just watch out for is those single-use types of cards like the hotel cards." She recommends keeping your iPhone away from magnetic cards. And "we've got great options like the wallet, the wallet is shielded," she added, not forgetting to promote their products.
Reasons for eliminating the charger and only including a USB-C charging cable in the iPhone box
As a closing question, why did Apple only include a USB-C cable in the iPhone box when many users will not have a USB-C power adapter? When asked, Drance interestingly said, "So first of all of the iPhone 12 models, you can still use your old Lightning cables and any of those power adapters that work with that."
Furthermore, "you might already have one (USB-C power adapter), if you have either another smartphone product or another consumer electronic product," she added, "Now, if you're an Apple user and you happen to have a Mac or an iPad, we've also included those USB-C power adapters in recent years for those products, and the computer ports themselves include USB-C," suggesting that diverting the power adapter from the Mac or iPad may be an option.
This means that the people who buy the new iPhone are likely to have already bought a Mac or iPad. Apple's ability to build a sales strategy based on this premise is one of its strengths as a company with an enormous fan base.
Source: Rich DeMuro(YouTube)
This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl. The Japanese edition of Engadget does not guarantee the accuracy or reliability of this article.