This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl.
The iPhone 12 Pro went on sale on the 23rd of this month, and the demand for it has been so high that Apple is rumored to be ordering more chips for the LiDAR scanners that feature in this model.
According to Taiwanese electronics industry information media DigiTimes, the supply chain is ready to increase VCSEL chips orders for the LiDAR scanners due to strong iPhone 12 Pro sales, especially in the U.S. A LiDAR scanner is a 3D sensor that uses infrared light to accurately measure the depth of the area captured by a camera, or a 3D shape. VCSEL refers to the laser device (Vertical-Cavity Surface-Emitting Lasers) required for this.
The lead time for the iPhone 12 from pre-order to delivery is two to three days. In contrast, the iPhone 12 Pro has extended to two to three weeks, and Apple has reportedly increased its orders for VCSEL chips.
Initially, Apple expected the entry-level iPhone 12 to be the best-selling model, and it was thought that the percentage of shipments would be set at 40-45% of the total iPhone 12 series. On the other hand, the iPhone 12 Pro was estimated to sell at a lower rate of about 20 percent, but it appears that it has become unexpectedly popular.
The price difference between the iPhone 12 Pro and iPhone 12 is something like $150 if the storage capacity is the same. Some analysts argued that the only difference between the iPhone 12 and 12 Pro is the camera performance, and that the Pro model is too expensive to sell, but it seems that consumers have recognized that the camera performance and the ability to take beautiful portraits (background bokeh) in dark places are worth more than the price.
If that's the case, the iPhone 12 Pro Max, with its larger camera performance (larger image sensor, sensor-shift image stabilization, etc.), may also be in greater demand than expected. And with the iPhone 12 mini, which begins pre-ordering (Nov. 6) and going on sale (Nov. 13) at the same time, some expect its smaller size to be popular outside of China, all of the iPhone 12 series may be a success.
This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl. The Japanese edition of Engadget does not guarantee the accuracy or reliability of this article.