This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl.
Apple has announced "new ways to shop" for customers when the iPhone 12, iPhone 12 Pro, and fourth-generation iPad Air go on sale on Friday, March 23. This includes a heavy emphasis on consultations with specialists at direct and online stores, as well as special offers on payments.
The company's official release informs about "tailored purchase experiences" when purchasing new products directly from Apple (without going through another retailer).
Instead of letting customers figure out which model to buy and what options to choose alone, the online store "From a chat session with a Specialist that starts online and finishes with contactless delivery", and when customers visit Apple Store locations, they can proceed with "a one-on-one session with an Apple Specialist" to find the most convenient way to shop for products.
The report also describes unprecedented sales campaigns by major mobile carriers, including A&T in the US. There's no mention of Japan, but as of October 22, Apple products are still available for up to 24 months with 0% interest in installments.
In addition, the company's senior vice president of Retail + People, Deirdre O'Brien, was quoted as saying
“There’s never been a better time to get a new iPhone, and there’s never been a better destination than Apple Retail. We’re offering new ways for our customers to get to know all of our products before they buy, so they can be sure to get the product that’s right for them. Whether our customers choose to connect with us in person, by phone, or online, our entire retail team is ready to deliver the world-class personalized service they’ve come to expect from Apple.”
This year's flagship iPhone 12 series is more clearly differentiated than in previous years ("iPhone 12 mini, a small but high-performance device," "iPhone 12's screen replaces the previous year's LCD panel with an OLED panel," "iPhone 12 Pro is differentiated from the entry-level model by its camera performance," and "iPhone 12 Pro Max with enhanced image stabilization and other improvements over the Pro,") so there's less room for confusion, but still, if you consult with a specialist, you'll get a clearer idea of what you really want. By having a thorough conversation, we want to make sure we're satisfied with our purchase.
This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl. The Japanese edition of Engadget does not guarantee the accuracy or reliability of this article.