Apple removes third-party speakers and headphones from its stores

Is this a precursor to the announcement of the low-cost HomePod and AirPods Studio?

Engadget JP (Translation)
Engadget JP (Translation) , @Engadget_MT
2020年10月7日, 午後 08:12 in egmt
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This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl.


Apple has reportedly stopped selling headphones and wireless speakers made by other companies, including Sonos, Bose, and Logitech, from its online and brick-and-mortar stores. The move has led to speculation that the rumored lower-priced HomePod and the AirPods Studio (tentative) over-ear headphones may be announced in the near future.

According to a report from Bloomberg, all audio-related products by the above three companies have disappeared from Apple's online store. Searches for these products are reportedly no longer finding results. Employees at Apple’s physical retail locations were also said to have been instructed to remove the products from their stores in recent days.

Rumors that Apple is preparing a low-cost HomePod and AirPods Studio have been frequently reported by Bloomberg.

And there have been many precedents where Apple has driven other companies' products out of its online and physical retail stores in order to launch its own new products. In 2014, for example, the company stopped selling Fitbit wearable devices shortly after launching the Apple Watch and removed competing Bowers & Wilkins and Bang & Olufsen products from store shelves with the launch of the AirPods fully wireless earbuds.

Apple told Bloomberg that it regularly makes changes to the products it sells as new third-party accessories are released and the needs of customers change. It also said its stores continue to sell a curated group of third-party accessories to help customers get the most out of Apple devices, which seems to suggest that its products are its mainstay in a roundabout way.

Both the AirPods Studio and a low-cost HomePod have been rumored for over a year now, and while we've been hoping for a special event every time Apple holds one, they have yet to show up. However, if they do indeed empty the shelves of online and physical retail stores, it seems likely that these products will be unveiled at the October 13 iPhone launch event and will be available before the end of the year.

Source: Bloomberg

Via: MacRumors


This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl. The Japanese edition of Engadget does not guarantee the accuracy or reliability of this article.


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