Apple sues small app company with pear logo

What is too close?

Engadget JP (Translation)
Engadget JP (Translation) , @Engadget_MT
2020年08月10日, 午後 08:22 in egmt

This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl.

Apple is reportedly suing the app developer of the pear-shaped logo, claiming it is too similar to its own apple-shaped logo.

The app that was sued, Prepear, is a subsidiary of Super Healthy Kids, which introduces families with children to healthy eating habits. The app helps people find recipes, make meal plans, order groceries, and more.

The company said via a post on Instagram that Apple "has decided to oppose and go after our small business' trademark saying our pear logo is too close to their apple logo and supposedly hurts their brand". This is a huge blow to Prepear, and although it will cost them tens of thousands of dollars, they said they will dare to fight to not only protect their logo, but also to "send a message to big tech companies that bullying small businesses has consequences."

The post compares Apple's logo to the company's logo, but at first glance they don't look alike. The only similarity seems to be the fact that they are based on fruit.

In parallel, Prepear has launched a signature campaign on the online signature site There, they are calling for support for "Apple to drop its opposition of the Prepear Logo, and help stop big tech companies from abusing their position of power by going after small businesses like ours who are already struggling due to the affects of Covid-19."

The company is a small business with only five people and has already had to fire one person because of the thousands of dollars in legal costs. And while "it is a very terrifying experience to be legally attacked by one of the largest companies in the world, even when we have clearly done nothing wrong, and we understand why most companies just give in and change their logos," the company is asking for widespread signatures on the petition, as they feel a "moral obligation" to "fight for the right to keep" their logo.

There have been several previous examples of Apple suing apples and fruit-based logos. In 2011, it filed a court case for revocation against a trademark registration by a family-owned cafe in Germany, and in 2019, it sought to stop using the mark designed for bike paths.

The former case ended in a victory for the café in 2013, but Prepear says, "Apple has opposed dozens of other trademark applications filed by small businesses with fruit related logos. Many of those logos were changed or abandoned. Most small businesses cannot afford the tens of thousands of dollars it would cost to fight Apple".

The above signature campaign has collected over 19,000 signatures at the time of writing, with Prepear expecting to reach the 25,000 mark soon. Apple has been vigorously supporting the medical community under the new coronavirus disaster by providing face shields and masks to medical facilities, but it remains to be seen whether the company will continue with a trial that could look like pressure on small businesses suffering from the recession.

Source: Super Healthy Kids(Instagram),

Via: MacRumors

This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl. The Japanese edition of Engadget does not guarantee the accuracy or reliability of this article.

新型コロナウイルス 関連アップデート[TechCrunch]


関連キーワード: egmt, Trademark, logo, Apple, lawsuits, news, gear