Apple Watch
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This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl.


The next-generation model called Apple Watch Series 7, which is expected to launch in fall 2021, is rumored to be redesigned and will add innovative health management features.

Renowned analyst Ming-Chi Kuo, who is well known for predicting unreleased Apple products, released a research note on Apple’s product momentum heading into the holidays. The above forecast is mentioned in it.

First of all, in terms of new Apple product sales, he said that he sees better than expected demand for the iPhone 12 Pro and the iPhone 12 Pro, apparently offsetting slightly–weaker sell-through of 12 and 12 mini.

In the iPad business, Kuo says demand for the 4th generation iPad Air has been strong. He also optimistically expects that the future addition of mini-LED displays (which take over the traditional LCD + LED backlight structure but with finer LED divisions) and 5G connectivity will continue to make the iPad product line attractive in 2021.

The expectation that the iPad will have a mini-LED screen with image quality advantages like OLED was reported by Kuo, as well as by Korean media and others.

For the Apple Watch, customer response to Series 6 and SE has strong (and well-selling), according to the report. Reference to next year's model (Apple Watch Series 7) is also made in this context, stating that he expects "‘innovative health management functions and improved form factor design".

This year's Apple Watch Series 6 felt like only a minor change, despite the addition of the blood oxygen measurement feature. Next year, we should expect the new Apple Watch to feature the micro-LED display (ultra-fine LEDs laid on the screen to display images. Unlike mini-LED backlighting, red-green-blue LEDs emit light on their own) that has been rumored many times before.

The first Apple Silicon-powered Macs are also selling better than expected. In conjunction with that, Kuo predicts that "redesigned MacBook models will arrive in the second half of 2021," as we reported in a separate article.

Despite the generally strong sales of Apple products, AirPods shipments are expected to fall short of initial expectations, resulting in a 5-10% decline in year-over-year sales over the next six months. One reason for this is the delay in the release of the third-generation AirPods, which Kuo had long predicted.

AirPods, which were reportedly selling well even under the new coronavirus outbreak, as people who work from home to avoid interference with their families, may have run out of demand. We're eagerly awaiting the introduction of products to tap into new markets, such as the rumored AirPods Studio over-ear headphones.

Source: 9to5Mac


This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl. The Japanese edition of Engadget does not guarantee the accuracy or reliability of this article.