This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl.
At a special event in October, Apple announced new MagSafe accessories and HomePod mini along with the iPhone 12 series. Officials from the company's Industrial Design Group talked about the process of designing these products and the ideas behind them in an interview.
It took at least two years to design the iPhone 12 series, according to the London-based monthly magazine Wallpaper. It was reportedly still in the prototype stage in 2018, before Apple's former chief design officer, Jony Ive, left the company (at the end of 2019).
The report says that the two-year period is necessary to ensure that the vast global mechanism of mass production, assembly, and distribution are in place to prepare for the next generation of models. That's not just for the iPhone 12 series, but for all iPhones that are produced in huge numbers each year.
The company's designers, Eugene Whang and Jeremy Bataillou, also said that the iPhone 12 and MagSafe accessories were designed "as a single cohesive family". The MagSafe Leather Sleeve, for example, is detected by NFC when combined with the iPhone 12 and displays the time through its front-facing cutout.
Evans Hankey, Apple’s VP of Industrial Design, also explained the idea behind the color choice for the iPhone 12 and its exclusive accessories.
“We’ve always gone extremely wide in our color choices,” says Hankey, “this palette was an exploration that started around gemstones — we loved the depth of color and the way the colors appeared through the cases.”
In essence, the colors of the iPhone were likened to gemstones, and the colors you see when paired with a clear MagSafe compatible case were also taken into account in the design.
Hankey also explained how Apple is constantly adding new touches to product design in the context of discussing the change from the cylindrical HomePod to the spherical HomePod mini.
“We’re happy there’s an ecosystem around our products. As a design team, we are always exploring how we can add specific new values and make them more personal,” Hankey said.
So while suggesting that the HomePod mini, which is inexpensive, small, and has a built-in U1 chip that can detect the proximity of an iPhone, is positioned differently from its predecessor, he seems to be saying that they tried to add an appropriate look and feel to it.
It's highly unusual for Apple's design team to publicly discuss behind-the-scenes work and the development of a product after the departure of Jony Ive, the face of the company. If you're interested in Apple's craftsmanship, the original article may provide valuable insight.
This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl. The Japanese edition of Engadget does not guarantee the accuracy or reliability of this article.