This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl.

GEO is a major player in video rental and video game software sales, and in recent years has been actively working on its own brand of AV equipment. The company has released a new 43-inch LCD TV model, the ASTEX-branded AX-KH43T, manufactured by WIS Corporation.

This is positioned as a new generation model of the AX-KH43S, which will be released in April 2020. One of the attractions of this model is its reasonable price of 32,780 yen (29,800 yen excluding tax), which is typical of the company's brand products (the price is the same as for the KH43S). It's available now at the company's GEO Online and 481 GEO stores nationwide.

In recent years, the company has been releasing products with unique features such as its own brand of LCD TVs and wireless earphones at low prices, and this model is the latest generation of 43-inch TVs.

While it doesn't feature a new 4K tuner, it does offer basic performance features such as two terrestrial digital broadcasting tuners and two BS/110-degree CS tuners, support for recording of back-of-the-envelope programs using a USB-connected hard disk, and four HDMI inputs, keeping the basic performance levels typical of a 2020 model.

Comparison of the top and side bezel widths of the previous model. The design of the KH43T is quite advanced in terms of narrow bezels.

A key feature of the KH43T compared to its predecessor, the KH43S, is its three-sided narrow bezel design. While the KH43S also has a narrow bezel, the new 43T is as thin as any major manufacturer's product, and is referred to as a "bezel-less frame".

GEO is also touting the fact that the narrower bezel makes the screen feel larger and allows for more powerful images. In addition, the stand is small and low-height, which is becoming the norm for narrow-bezel TVs. The small size of the bezel is accentuated to create an immersive experience where "almost all of the screen is in your field of view.

In addition, thanks to the narrow bezel design and small stand, the dimensions are 964 x 608 x 211 mm (W x H x D) even with the stand attached, which is small for a 43-inch model. It's relatively light at about 7kg.

As mentioned above, the tuner section consists of two terrestrial digital + two BS/110 degree CS units. The new 4K tuner is not included. Each unit has a dual-tuner configuration, so it can also record programs behind the scenes. Two USB ports, one USB 3.0 and one USB 2.0, are provided for connecting recording drives. Officially supported HDD capacity is up to 6TB.

The KH43T is equipped with four HDMI video input terminals, an enhancement over the KH43S, and all four are now HDMI 2.0a/HDCP 2.2 compliant with 4K/HDR. This is a nice touch, as no amount of HDMI ports can ever be enough (depending on user usage patterns).

Other connectors include a composite video and audio input (RCA pin jack), a wired LAN (Ethernet) jack, and an optical digital audio output as well as a 3.5mm headphone jack. The built-in speakers are in a 10W x 2 stereo configuration.

AX-KH43T's main specifications. Even though it is a very affordable product, the key areas are on par with the higher-end models.

On the LCD panel side, the specifications are 4K (3840 x 2160) resolution, drive type VA, with a nominal viewing angle of 178 degrees up, down, left, and right. The maximum brightness is 250 nits and the contrast ratio is 4000:1, which is up to standard.

In addition, it also stated the nominal response time of 8.5 ms, which is unusual for a low-cost TV. It's a typical touch for a major video game store. GEO is also a major video game retailer, so the brand is actually very active in gaming features, such as low-latency mode in its wireless earphones.

The image processing engine is a high-performance LSI made in Japan. The high-quality image processing provides crisp, clear images, fast response times, and the versatility to enjoy a wide range of content such as movies and games.

The KH43T is also compatible with HDR10 video sources. With compatible video software, users can enjoy viewing in a high dynamic range (HDR) environment with large differences in brightness.

As you can see, this model is an ambitious product that's less than 30,000 yen, excluding tax, and yet it's as well equipped as a high-end model in terms of important specifications. GEO's bargain TV series has become a kind of "specialty" as generations have passed, and as the latest in the series, the KH43T's appearance and key specs seem appropriate.

Source: GEO Online Store

This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl. The Japanese edition of Engadget does not guarantee the accuracy or reliability of this article.