iPhone 12 announcement event is rumored to be October 13, with a launch date of October 23

The rumor is based on three sources.

Engadget JP (Translation)
Engadget JP (Translation) , @Engadget_MT
2020年09月25日, 午前 09:46 in egmt
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This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl.


The countdown to the official announcement of the 2020 iPhone flagship series is finally underway.

The CEO of a major British carrier reportedly said that the announcement event of the product called iPhone 12 is "just a few days away," but multiple sources are reporting that the announcement event will be on October 13.

An "iPhone-centric event could perhaps be held on Tuesday, October 13", according to a story that MacRumors was informed by "an employee of a UK cellular carrier".

At the time of writing, we can't be certain of the source's reliability, but the date is a good guess, given Apple's past new product announcement timeline and the company's preference for Tuesday announcements and its history of hosting events in the second week of the month, which has often been the case.

The employee of the source further claimed that Apple would accept pre-orders directly after the event and launch the new iPhones on October 16. However, due to the lack of so much time between the event and the release date, MacRumors is predicting the pre-order start to be on the 16th and the official start of sales on the 23rd, as it is very likely that the source is confusing the pre-order and release date timelines. This isn't just speculation, the media outlet has also received suggestions from other sources regarding this schedule.

The date, October 13, is also reported by AppleInsider, another Apple-related information site, as coming from "someone self-identified as working for a carrier in the Netherlands". It stated that the message's IP address is one within a range controlled by a carrier's corporate network, although the event date itself is not corroborated.

Jon Prosser, a well-known leaker (who publishes influential information about high-profile, unannounced products), also supports the "launch event on the 13th, pre-order on the 16th, and release on the 23rd" theory.

Even if there is an event on October 13 and some model is released on the 23rd, it should be unlikely that all models in the iPhone 12 series will be released at the same time. At the time of writing, the theory is that the models will be released in two stages, two models at a time.

However, even at present, there are two different views on what that order will be.

One is that the 5.4-inch and 6.1-inch entry-level models will be released first in October, followed by the more expensive Pro models (6.1-inch and 6.7-inch) at a later date. Another theory is that the two 6.1-inch models will be available first, with the smallest and largest 5.4 and 6.7-inch models coming at a later date, according to supply chain information.

In these respects, details are still in a state of chaos.

Anyway, if there really is an iPhone announcement event on October 13, we should get an official Apple preview around October 6, which is a week in advance, just like the recent fourth-generation iPad Air and Apple Watch Series 6 announcement event. We'll be waiting with great anticipation to see what happens on that day.

Source: MacRumors, AppleInsider


This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl. The Japanese edition of Engadget does not guarantee the accuracy or reliability of this article.


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