iPhone 12 rumors: $50 price hike even without earphones and charger?

Will customers accept it with OLED and 5G support?

Engadget JP (Translation)
Engadget JP (Translation) , @Engadget_MT
2020年07月10日, 午後 05:52 in egmt

This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl.

The prediction that the 2020 flagship iPhone 12 (tentative) series of flagships won't include a charger or wired earbuds seems to have become almost a truism, as reported by Nikkei. One of its aims was to reduce costs.

So how much will the iPhone 12 series cost? Its selling price will be slightly higher than the 2019 iPhone 11 series, analysts have predicted.

According to a research note obtained by MacRumors, Jeff Pu, an analyst with GF Securities, a Chinese brokerage firm, said the lowest price for the iPhone 12 is predicted to be $749 and up for the 5.4-inch model. This is expected to be $50 more than the previous model, the iPhone 11 at $699 and up.

The stated reason for this is that the iPhone 12 series will all have 5G support and an expensive OLED display (the iPhone 11 has a relatively cheap LCD display).

If that's the case, the question is, how will this price increase affect sales?

Pu argues that it "won't affect demand" because of the "consumer acceptance" from 5G support and other factors. But MacRumors, for its part, expects that if the price is raised while the wired earbuds and charger are removed, it will be controversial.

On the other hand, based on Pu's prediction, MacRumors analyzes that the 6.1-inch ‌iPhone 12‌ would likely start at $799 or $849.(The theory is that the iPhone 12 is likely to come in three different screen sizes; 5.4-inch, 6.1-inch, and 6.7-inch.)

In that case, customers who want to stick with the same size display as the ‌iPhone 11‌ could be facing a larger $100 to $150 price increase, MacRumors said.

Earlier, renowned leaker Jon Prosser said that the 5.4-inch iPhone 12 is At $649, the price was expected to be less than the iPhone 11.

It may be that Apple is still trying to figure out whether to factor in the cooling of consumption due to the new Corona disaster and keep the price down, or whether to support the expectations of 5G and set a strong price for the devic

Source: MacRumors

This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl. The Japanese edition of Engadget does not guarantee the accuracy or reliability of this article.


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