IKEA collaborates with ASUS ROG to develop 'gaming furniture' and to sell 30 products

Glowing in a Scandinavian way?

Engadget JP (Translation)
Engadget JP (Translation) , @Engadget_MT
2020年09月16日, 午前 09:20 in egmt
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IKEA and ROG
ROG

This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl.


IKEA, the world's largest furniture store, announces the development of "gaming furniture" in collaboration with ROG, the ASUS gaming brand.

IKEA is working with ASUS to develop about 30 different types of inexpensive gaming furniture and accessories to help people play more games at home, which will be available in countries from 2021.

IKEA and ROG
IKEA / ROG

Republic of Gamers, also known as ROG, is a gaming device brand from ASUS. They offer gaming notebooks and desktop PCs, DIY parts such as motherboards and video cards, peripherals such as monitors, routers, keyboards and headsets, and the ROG Phone gaming smartphone.

Although ROG has a relatively casual product lineup, its main target is still hardcore gamers. It's tempting to imagine that Ikea will also come out with black, ornate, rainbow-colored, glow-in-the-dark furniture, but the products will be "affordable and ergonomic gaming furniture & accessories, designed to increase performance while also blend in beautifully to homes", according to the company.

IKEA and ROG
IKEA / ROG

The IKEA and ROG collaboration products will be handled by the IKEA Product Development Center in Shanghai and will be rolled out first in China in February 2021 and then in other countries starting in October. Even if they sell it in Japan, it will be at least a year or more in the future.

As a side note, the often-ridiculed electric lights of gaming products have some admirable practical uses, such as making it easier to distinguish between teams and players in e-sports by color settings to prevent misunderstandings, allowing for easy operation at home in dimly lit environments, and making it easier to understand microphone mute and PC operations at a glance. However, I think the majority of the reason for this is that it's more popular with gamers if it's flashy and shiny.

Inter IKEA Group | Newsroom: IKEA welcomes gaming home in collaboration with ASUS Republic of Gamers (ROG)

The image below shows a gaming chair and desk by the venerable luxury furniture manufacturer Herman Miller.

Logitech and Herman Miller's gaming chair costs 210,000 yen, Embody Gaming Chair on sale


This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl. The Japanese edition of Engadget does not guarantee the accuracy or reliability of this article.


 

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関連キーワード: egmt, ASUS, ikea, rog, Furniture, news, gaming
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