Animal Crossing has been a popular series since its predecessors, with the creative element of creating rooms of your choice, hitting dots to make clothes, and the communication element of playing together and sharing your creations via the internet.
The latest title had a solid foothold on the Nintendo Switch, a much-improved level of expression, and the coincidental arrival of the global stay-home trend, so Animal Crossing itself, beyond being a closed game, became in a sense a platform in its own right, used for a variety of purposes, including corporate PR.
For a giant furniture store like IKEA, Animal Crossing is a great match, especially since one of the main goals of the game is to collect furniture and redecorate a virtual room. We can expect even more advanced collaborations, such as the distribution of collaborative furniture within the game, or conversely, an IKEA version of Animal Crossing's do-it-yourself furniture.
This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl. The Japanese edition of Engadget does not guarantee the accuracy or reliability of this article.