This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl.

For the past few months, one of the biggest topics of conversation among camera lovers and Sony fans has been about the new model that Sony is going to announce soon.

The new model, which has already been announced on its official page with the catch "New concept is coming", will be announced on September 15 at 10:00 a.m. (Japan time), and while there have been various rumors about it over the past year or so, it is almost certain to be "a model that takes the 35mm full-frame image sensor of the α7 series and puts it in a compact body similar to the NEX series (α6000 series)".

Coincidentally, this year marks the tenth anniversary of the introduction of the NEX series and Sony's E-mount lenses, and it is said that this model is meant to be a return to the small size of the camera body, which has recently been losing steam.

Reference article (Japanese):

Sony NEX-5 / NEX-3 Officially announced, the world's smallest interchangeable lens digital camera (May 2010)

Photos of what appears to be the rumored model known as the α7c have finally been released. It was posted by SonyAlphaRumors, a well-established website that tracks Sony's digital camera information. Based on the site's track record to date, the photo seems to be highly credible.

Only one photo has been released, but it's a pretty clear one. Together with the unreleased FE 28-60mm f/4-5.6 lens, which was rumored to be in conjunction with the body, you can almost get a feel for the front side of the lens.

It seems almost certain that this lens will also be a collapsible lens (it can be stored short when not photographed), as rumors say, based on the zoom lens' numeric description (in the photo, the points are aligned where there are no numbers).

As expected, the body is similar in size and shape to the α6600, which has an APS-C size image sensor, as rumored. The shooting mode dial and other features are similar to those of the α6600.

There is also the familiar "SteadyShot INSIDE" phrase near the viewfinder. It's also worth noting that the camera supports In-Body Image Stabilization (IBIS), which was once feared to be a feature that might not be included.

The basic performance is similar to the current α7 III model, as rumored, and the basic concept of the camera is "the performance of the α7 III condensed into a small body".

It is also said that the main target users are vloggers (video bloggers) and YouTubers, following the recent release of the VLOGCAM ZV-1.

And while there were many theories about the price of the camera, it has recently been "settled" that it will be more expensive than the α7 III (although I personally hope that this prediction will not be true...).

The official Sony trailer also emphasizes the fact that this is a "new concept" model (from the official α series page)

The α7c is based on the concept of "a small body with the image quality that only a 35mm full-frame camera can deliver", as rumors say.

With the recent success of the Sigma fp, we're entering a phase in which the small size and portability of today's DSLR cameras are being reevaluated.

If we look at the long-term trend in SLR camera body size, it consists of a gradual shift to larger sizes and a return to smaller sizes over a period of time, and we can now call the timing of the latter.

How much of a trend this α7c (tentative) from Sony, the current trendsetter in high-end DSLRs, will set. That will be a concern not only for fans.

Source: SonyAlphaRumors

Source: Sony α Series Official Site (New Product Announcement)

This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl. The Japanese edition of Engadget does not guarantee the accuracy or reliability of this article.