米国のスマートフォン市場で、Androidが四半期単位ではじめて iPhone を抜き販売台数 2位になりました。NPDグループの調査によると、2010年第1四半期における一般ユーザー向けスマートフォン販売シェアは 不動のトップ BlackBerry が36% 、Android は 28% 、 iPhone は三番手の21%。NPDのアナリストは、従来どおりキャリアによる流通・プロモーションが決定的な役割を果たしたと分析しています。
この時期に登場した人気 Android端末といえば スライドQWERTY キーボードつきの高機能端末 Motorola Droid。キャリアごとのスマートフォンマーケットシェアでは、No.1 のAT&T が 32%、Droid や BlackBerry を含む " buy one get one " キャンペーンで躍進した Verizon が30%、次いで T-Mobile (17%) 、Sprint (15%)の順。2位を奪われた iPhone は来月にも発表が期待される次世代モデルで巻き返しにかかりますが、ライバルは次期アップデートでFlash 10.1に対応する Androidだけでなく新OS BlackBerry 6、さらには秋以降のWindows Phone 7、あるいは HPの資金力・販売力を得る(予定)の Palm webOSなど、続々と進化・新登場を控えています。Android Shakes Up U.S. Smartphone Market
First quarter 2010 information from The NPD Group's Mobile Phone Track reveals a shift in the smartphone market, as Android OS edged out Apple's OS for the number-two position behind RIM
PORT WASHINGTON, N.Y.--(BUSINESS WIRE)--The Android operating system (OS) continued to shake up the U.S. mobile phone market in the first quarter (Q1) of 2010, moving past Apple to take the number-two position among smartphone operating systems, according to The NPD Group, a leading market research company. NPD's wireless market research reveals that based on unit sales to consumers last quarter the Android operating system moved into second position at 28 percent behind RIM's OS (36 percent) and ahead of Apple's OS (21 percent).
"As in the past, carrier distribution and promotion have played a crucial role in determining smartphone market share"
"As in the past, carrier distribution and promotion have played a crucial role in determining smartphone market share," said Ross Rubin, executive director of industry analysis for NPD. "In order to compete with the iPhone, Verizon Wireless has expanded its buy-one-get-one offer beyond RIM devices to now include all of their smartphones."
Strong sales of the Droid, Droid Eris, and Blackberry Curve via these promotions helped keep Verizon Wireless's smartphone sales on par with AT&T in Q1. According to NPD's Mobile Phone Track, smartphone sales at AT&T comprised nearly a third of the entire smartphone market (32 percent), followed by Verizon Wireless (30 percent), T-Mobile (17 percent) and Sprint (15 percent).
"Recent previews of BlackBerry 6, the recently announced acquisition of Palm by HP, and the pending release of Windows Phone 7 demonstrates the industry's willingness to make investments to address consumer demand for smartphones and other mobile devices," Rubin said. "Carriers continue to offer attractive pricing for devices, but will need to present other data-plan options to attract more customers in the future."
The continued popularity of messaging phones and smartphones resulted in slightly higher prices for all mobile phones, despite an overall drop in the number of mobile phones purchased in the first quarter. The average selling price for all mobile phones in Q1 reached $88, which is a 5 percent increase from Q1 2009. Smartphone unit prices, by comparison, averaged $151 in Q1 2010, which is a 3 percent decrease over the previous year.
Methodology: The NPD Group compiles and analyzes mobile device sales data based on more than 150,000 completed online consumer research surveys each month. Surveys are based on a nationally balanced and demographically-representative sample, and results are projected to represent the entire population of U.S. consumers. Note: Sales figures do not include corporate/enterprise mobile phone sales.
About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps our clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information, contact us, visit http://www.npd.com/, or follow us Twitter at https://twitter.com/npdgroup.