携帯電話はその名前に反してもはや電話機能なんてどうでもいいと言わんばかりに高機能化・巨大化し続けていますが、modu 1はそんな流れとはまったく無縁の超小型携帯電話です。特長はなんといっても72.1 x 37.6 x 7.8mmというサイズ。小型ケータイとしてぱっと思い浮かぶソニエリのpreminiより、さらに二回りは小型です。また重さは不明ながら世界最軽量を謳っています。

ディスプレイはさすがに1.3型と小型ながら、有機ELでなにげにモダン。2GBストレージを内蔵しており、音楽プレーヤーとしても利用可能です。ただしネットワークは2G(GSM 900/1800/1900)に対応するのみ。原則、日本でも使えません。3G対応のmodu 2が年内にも登場予定というので、そちらに期待がかかります。

ともあれアプリなんていらんかったんや、というミニマリストにはこれだけでも魅力的な製品かもしれませんが、さらに心をくすぐるのが、さまざまなジャケットと合体することで見た目と機能を変えられる点です。テンキーのついたジャケットを着せて携帯電話らしい格好にすることや、カメラ付きジャケット、8型フォトフレームジャケットなんてものもあります。

moduを開発したのは同名のmodu社で、USBメモリーを発明したDov Moranが創業。販売は英国のPurelygadgets.co.uk限定で行われます。いま現在、modu 1本体は129.99ポンド。ジャケットは29.99ポンドから、カメラ付きのNightジャケットが49.99ポンド、フォトフレームジャケットが79.99ポンドなど。ギャラリーに続き、プレスリリースと動画を掲載しています。





modu to partner with Purelygadgets in the United Kingdom
Purelygadgets & modu to bring a new modular phone concept to the UK market

London, England-July 13th, 2010


Purelygadgets is to start exclusive distribution of the modu™ 1 phone in the United Kingdom. The eagerly anticipated modular device is a great addition to Purelygadgets' hi-tech portfolio. Since coming out over a year ago, the Brits haven't been able to buy the phone but now it is here and exclusively available from one of
the top electronic gadgets firms in Europe. modu, the Israeli based developer and manufacturer, has created the worlds lightest mobile phone according to the Guinness Book of World Records™ but more than this it is a revolution in the mobile handset industry. Purelygadgets will have the modu 1 phone and a selection of modu™ jackets available from July 2010.

The modu™ phone is a tiny modular and sleek mobile phone. In addition to complete mobile functionality, the modu phone is a music player and a mass storage device containing up to 2GB of memory. Users can modify the phone's design and features to accommodate their different daily activities, simply by inserting their modu phone into other devices in the modu™ ecosystem, including a range of stylish phone enclosures called modu™ jackets. The innovative modu phone interface changes with jackets. There is inbuilt Bluetooth, MP3 player and internal storage. Measuring just 72.1mm (H) x 37.6mm (W) x 7.8mm (T) the phone features a 1.3" OLED display with 65000 colours and a built in speaker. Purelygadgets will be offering the modu phone at £129.99 but for a promotional period with £30 off a modu jacket when bought with the phone. For more information and images on the modu phone and modu jackets, visit the company's website at: http://www.purelygadgets.co.uk/brand/view/4/274/

Sariel Engel, Vice President Sales & Business Development, commented, "Our launch in the UK with Purelygadgets is an exciting development in modu's distribution. This partnership will make the modu 1 phone and modu jackets available to a new and dynamic market. This is a winning scenario for modu, Purelygadgets and UK mobile phone customers".

Andrew Tse stated. "We are really excited to be working with modu and be the first to bring it to the UK. modu have extraordinary design, innovation and fun in their products. Things that our customers are always looking for in the latest lifestyle tech products."

About modu

modu was established in 2007 by Dov Moran inventor of the USB Flash Drive (DiskOnKey™) and other innovative flash data storage devices. modu manufactures a modular phone which is also the world's lightest mobile phone. The company's vision is to bring a fundamental change in the dynamics of the mobile phone industry. The modu™ phone enables users to personalize their mobile experience in a simple and
affordable way. Users can customize the look and features of their phone by inserting the modu™ phone into other devices in its ecosystem, including a range of stylish phone enclosures, called modu™ jackets. For more information visit our website at: www.modumobile.com

About Purelygadgets

Purelygadgets.co.uk was launched in 2004 to provide the latest cutting edge gadgets. Not just feature and review them but to have them sourced and available for sale. The loyal customer base currently exceeds 250,000 customers and sales to date over 1.5million orders. The company has an extensive product portfolio covering digital cameras, portable media players, netbooks, mobile phones and Sat nav. For the young at heart, Purelygadgets also sell fun gadgets and toys that are unavailable elsewhere. The company's offices are located in the fashionable London Docklands overlooking the Royal Victoria Dock.