ネットショッピングがこれだけ普及した今でも、クレジットカード番号をウェブフォームに入力するのは心理的抵抗があるという方は多いのではないでしょうか。そんな方々向けに開発されたのが 2010年誕生の Jumio社が提供する、Netswipe なる技術。多くのパソコンに標準搭載されるようになったウェブカメラをクレジットカードリーダーとして利用することで、カード番号を入力することなく決済を進めることができます。いわゆるセキュリティコードは別途入力しなければいけませんし、決済システム自身が安全・安心なものかというのはまた別問題ですが、認識速度によっては「カード番号は指が覚えている」というネットショッピングマニアも納得の技術となるかもしれません。プレスリリースには、Netswipe 導入により詳細不明のカスタマーテストで「解約率が52%から21%に激減した」という紹介もあり。今後はモバイル対応ソリューションなどを薦める予定です。ちなみにJumioの出資者 / 取締役には映画「ソーシャル・ネットワーク」でのある意味美味しい役回りで、老若男女にもおなじみになったFacebook共同創設者、エドゥアルド・サヴェリン氏の名前もあります。続きにはPR動画とプレスリリースを掲載。
Jumio Turns Any Webcam into a Credit Card Reader, Creating the World's Most Secure Way to Pay Online
Company Launches Patented Netswipe Solution to Reduce Fraud for Merchants; Makes Online and Mobile Payments Easier and More Secure than Ever
MOUNTAIN VIEW, CA – JULY 26, 2011 - Payment company Jumio today unveiled a new technology solution for businesses to increase security and ease of use for online and mobile credit card payments. Jumio's patented Netswipe solution turns a webcam into a secure credit card reader that allows merchants to more easily and efficiently accept payments online.
"Jumio bridges the gap between the security and trust of credit card payments at the point of sale and the availability and convenience of modern day online transactions," says Jumio founder and CEO Daniel Mattes. "Consumers love the ease-of-use and the smooth experience associated with completing a transaction. At a time when both consumers and businesses are looking for more efficient and safe ways to make credit card purchases, Netswipe promises to usher in a new era of disruption that makes online payments easier than ever before."
Bringing Card Present Transactions Online
Jumio developed a technology that utilizes any webcam as a credit card reader to offer consumers a quick and easy way to make purchases online. Netswipe is the first and only solution that enables online card-present-transactions: Checking out just like at the point of sale (POS).
To complete a transaction, consumers briefly hold their credit card in front of their webcam. Through secure videostreaming, the credit card details are being recognized and verfied. No snapshot image is being taken, no data is stored on the computer that is used for the payment.
A More Efficient Payment Technology for Merchants
Business owners can implement Jumio's Netswipe service into their payment process to reduce fraud and increase sales due to a heightened user experience.
"During our pilot phase, we have conducted a customer survey with a focus group who have used Netswipe. Amongst other impressive numbers, the churn rate decreased significantly from 52% to 21%." (Mattes)
With the launch, Jumio has introduced three products for merchants that simplify the online payment process: Netswipe Start, Netswipe Scanning and Netswipe Processing. Additional products including a mobile solution will be released later this year.
Partners, High Profile Board of Directors
Jumio's pre-launch negotiations attracted an impressive list of partners. Facebook co-founder Eduardo Saverin, member of the Jumio board of directors, previously led a Series A funding round of US$ 6.5m and will oversee Jumio's rollout into the Asian market.
Says Saverin: "I am very excited to be involved with Jumio, which has developed a ground breaking technology that fulfills two of the most important aspects of payments processing: heightened security and a simplified user experience."
Additionally, Jumio's advisory board includes former executives from Google, Amazon and NASA.
Jumio offers an advanced technology that increases security and ease of use for online and mobile credit card payments. Jumio is the inventor of Netswipe, a patented solution that turns any webcam into a credit card reader. Jumio's advisory board includes Zain Khan, former Google executive, Mark Britto, former Amazon executive, Thomas Jungreithmeir, managing director of TJP and Bjorn Evers, former gaming industry CEO. Facebook co-founder Eduardo Saverin has a seat on the board of directors.
Jumio Inc. is headquartered in Mountain View, California and operates a development center in Linz, Austria. The company was founded in 2010 by Daniel Mattes and employs 35 people. More on www.jumio.com