アマゾン、広告付き Kindle で地域クーポンを販売へ。ワンボタンで購入可

Haruka Ueda
Haruka Ueda
2011年09月16日, 午後 02:15 in amazon
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アマゾンが電子ブックリーダー Kindle にローカル広告を配信する AmazonLocal on Kindle with Special Offers をはじめます。長い名前から読み取れるとおり、アマゾンのクーポン販売サービス AmazonLocal を、発売中の広告付き Kindle ことKindle with Special Offers で利用できるというサービスです。サービス開始時ではニューヨーク市在住のユーザーを対象に、一時間の自転車レンタルが15ドルのところ7ドルとか、コールドストーンのアイスケーキが10ドルのところ5ドルとか、ヨガの一月会員権が180ドルのところ59ドルとかいった類の割引クーポンの広告が、従来の広告に混じって表示されます。対象地域は今後拡大の予定です。

アマゾンらしいのは、広告からワンクリック(Kindle なのでワンボタンと言うべきか)でクーポンの購入が出来てしまうところでしょう。クレジットカード番号の入力などは不要です。おまけに購入したクーポンは即座に Kindle へ配信されるので、お店では Kindle を見せるだけ。もちろん必要であればクーポンは PC から印刷もできます。

ご存知のとおり、こうしたクーポン配信サービスはすでに多数あり、というかすでに撤退も相次いで消耗戦の様相さえあります。ただ今年から同種のクーポンサービス AmazonLocal を開始していたアマゾンは、大量の顧客情報と強力な決済基盤という武器を持っており、ここにきて Kindle 連携まで実現してしまいました。こうした広告サービス路線は、同社から近日の登場が期待されるタブレット端末にも繋がっていくはず。まだまだ面白い展開がありそうです。

AmazonLocal Coming to Kindle with Special Offers

SEATTLE – Sept 15, 2011 – (NASDAQ: AMZN) – Kindle and Kindle 3G with Special Offers are already the bestselling Kindles, and customers report that they love the money-saving special offers. Today, Amazon.com, Inc. announced that Kindle and Kindle 3G with Special Offers customers will soon start receiving special offers from AmazonLocal on their Kindle screensavers when they aren't reading. AmazonLocal on Kindle with Special Offers is launching in New York City and expanding to all AmazonLocal cities later this year.

"Since we introduced special offers and lowered the price of Kindle to $114 and Kindle 3G to $139 earlier this year, customer response has been overwhelmingly positive – these quickly became our bestselling Kindles," said Jay Marine, Director, Amazon Kindle. "Customers tell us they love the new lower price for Kindle and the money-saving special offers that display when they aren't reading. We think customers are going to be thrilled with this new, convenient way to take advantage of AmazonLocal deals – you can view, purchase, and redeem the deals using only your Kindle – no computer, no printer, no hassle."


Upcoming AmazonLocal deals for New York City Kindle customers in Downtown, Midtown, Uptown (including the Upper East Side and Upper West Side) and Brooklyn include:

- $7 for a one-hour bike rental in Central Park ($15 value)

- $5 for $10 at Dangerfield's Comedy club

- $59 for one month unlimited yoga classes at Bikram Yoga Grand Central ($180 value)

- $5 for $10 worth of ice cream and ice cream cakes at Coldstone Creamery

- $45 for lunch at City Winery ($98 value)


Customers can view their city's AmazonLocal deals and purchase the deal directly from their Kindle, without re-entering account or credit card information. Once a customer purchases a deal, they will receive a voucher directly on their Kindle's home screen. Customers can redeem their purchase by simply showing this voucher on their Kindle to the local merchant or by bringing in a printed copy. Customers can print a copy of the voucher by visiting www.local.amazon.com/purchases.

The functionality for receiving AmazonLocal deals on Kindle with Special Offers will be delivered as part of a software update for latest generation Kindles in the coming weeks. To learn more about AmazonLocal, go to www.AmazonLocal.com. Kindle with Special Offers for only $114 and Kindle 3G with Special Offers for only $139 are available for immediate shipment at www.amazon.com/kindle.

For images of AmazonLocal deals on Kindle with Special Offers, visit www.amazon.com/pr/kindleimages.
 
 

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関連キーワード: amazon, amazonlocal, AmazonLocal on Kindle with Special Offers, AmazonlocalOnKindleWithSpecialOffers, kindle, Kindle with Special Offers, KindleWithSpecialOffers, special offers, SpecialOffers
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