良くも悪くも似た調子のデザインに留まっていた BlackBerry ファミリーに、見るからに違う新モデルが加わります。ご存知ポルシェデザインとのコラボレーションによって生まれたもので、名前は Porsche Design P'9981。Pのうえにダッシュがつきます。ハードウェアはステンレスフレームを基本に、背面カバーはレザー仕上げ。ソフトウェア面でも最新のBlackBerry OS 7を搭載しつつ、独自のポルシェデザインUIを採用しています。
基本性能は1.2GHzプロセッサ、HDビデオ対応カメラ、タッチパネル式ディスプレイ、QWERTYキーボード、8GBストレージ、microSDカードスロットなど、日本でも発売予定のハイエンド機 BlackBerry Bold 9900 と似たスペック。NFCにも対応しています。発売は年内の予定。RIMのTodd Wood SVPに言わせれば、「時代を超えたポルシェデザインのスタイルと、BlackBerryによる比類なきモバイル体験が出会った、真のモダン・ラグジュアリー・スマートフォン」ということですので、お値段もラグジュアリーに2000ドルほどの見込みです。続きには動画とプレスリリースを掲載しています。
Introducing the Porsche Design P'9981 Smartphone from BlackBerry
Engineered Luxury Meets High-Powered Performance
STUTTGART, GERMANY and WATERLOO, ONTARIO--(Marketwire - Oct. 27, 2011) -
Today, Porsche Design and Research In Motion (NASDAQ:RIMM)(TSX:RIM) announced the elite new Porsche Design P'9981 smartphone from BlackBerry®. Designed by Porsche Design, in collaboration with RIM, the luxury brand's first smartphone delivers engineered luxury and performance.
The Porsche Design P'9981 smartphone from BlackBerry is instantly identifiable as a Porsche Design product. The exclusive material choices for this unique smartphone include a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display. This customized Porsche Design P'9981 comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience. It also includes premium, exclusive PINs that help easily identify another P'9981 smartphone user.
"Since 1972 Porsche Design has presented milestone products with iconic style, and the P'9981 smartphone from BlackBerry will be our next landmark," said Dr. Juergen Gessler, CEO Porsche Design Group. "The pure and distinctive design, coupled with authentic materials and an emphasis on the manufacturing process, perfectly match our philosophy and complement the Porsche Design product assortment."
"This collaboration stems from a shared belief that form equals function," said Todd Wood, SVP for Industrial Design, Research In Motion. "The Porsche Design P'9981 is a truly modern luxury smartphone, where the timeless style of Porsche Design meets the unmatched mobile experience provided by BlackBerry."
Powerful hardware and software
The Porsche Design P'9981 is built on a performance driven platform that features a 1.2 GHz processor, HD video recording, 24-bit high resolution graphics, and advanced sensors enabling new augmented reality applications. It comes with 8GB of on-board memory, expandable up to 40GB with a micro SD card.
BlackBerry® 7, the operating system for the new Porsche Design P'9981, includes a next generation BlackBerry® browser with a fast, fluid web browsing experience that is among the best in the industry. It also features Liquid Graphics™ technology, which delivers a highly responsive touch experience with incredibly fast and smooth graphics.
The Porsche Design P'9981 includes built-in support for NFC (Near Field Communications), which will enable many new and exciting capabilities.
The Porsche Design P'9981 smartphone from BlackBerry will be available from Porsche Design stores later this year.
For more information please visit www.BlackBerry.com/ae/P9981smartphone or www.BlackBerry.com/sa/P9981smartphone
About Porsche Design
Porsche Design is a luxury brand with a special focus on products that are technically inspired. The brand Porsche Design was founded in 1972 by Professor Ferdinand Alexander Porsche. The products are the embodiment of functionality, timelessness and purist design. They impress by the technical innovations they incorporate. The product portfolio includes watches, sunglasses, luggage, electronic products, a line of fragrances for men as well as a sport and fashion collection. All products of the brand are designed at the Porsche Design Studio in Zell am See, Austria, and are sold worldwide in the brand's own stores, in franchise stores, shop-in-shops, quality department stores and exclusive retailers.