Facebookの2012年第4四半期 (Q4) の決算発表によると、売上高は前年同期比40%増となる15億8500万ドルで、純利益は6400万ドル。ユーザー数も順調に伸ばし、2012年12月31日時点での月間アクティブユーザー数は10億6000万人に達した。2012年Q3の決算では純損失を計上し、思わしくない結果となった Facebook だが、Q4にはまずまずの業績を収めて2012年を締めくくることとなった。

特に興味深いのは、「モバイルからのユーザー数 vs PCからのユーザー数」の調査結果だ。同社のサービス開始以降初めて、スマートフォンやタブレットでFacebookを利用するデイリーアクティブユーザー数がPC経由のユーザー数を上回った。

しかし、売上高はユーザー数に比例しておらず、モバイル端末経由の広告が占める割合は広告売上高全体の23%に過ぎない。それでも第3四半期の14%からは増えているので、徐々にその割合は上がっていくかもしれない。

また、マーク・ザッカーバーグCEOとシェリル・サンドバーグ最高執行責任者 (COO) は、決算発表後の電話会見でFacebook の将来においてモバイルの分野がいかに重要かについて詳細に語り、ザッカーバーグ氏は「今やFacebookはモバイルが主力だ」とまで言い切った。

同会見ではモバイル端末によるユーザーを拡大し、それによる広告収入を増やすと語られたが、ザッカーバーグ氏はハードウェアへの進出について「Facebook が携帯端末を作ることはない」とその可能性をきっぱりと否定した。

Show full PR text

Facebook Reports Fourth Quarter and Full Year 2012 Results

January 30, 2013
MENLO PARK, Calif., Jan. 30, 2013 /PRNewswire/ -- Facebook, Inc. (NASDAQ: FB) today reported financial results for the fourth quarter and full year ended December 31, 2012.

"In 2012, we connected over a billion people and became a mobile company," said Mark Zuckerberg, Facebook founder and CEO. "We enter 2013 with good momentum and will continue to invest to achieve our mission and become a stronger, more valuable company."

Fourth Quarter 2012 Operational Highlights

Monthly active users (MAUs) were 1.06 billion as of December 31, 2012, an increase of 25% year-over-year
Daily active users (DAUs) were 618 million on average for December 2012, an increase of 28% year-over-year
Mobile MAUs were 680 million as of December 31, 2012, an increase of 57% year-over-year
Mobile DAUs exceeded web DAUs for the first time in the fourth quarter of 2012
Recent Business Highlights

Mobile revenue represented approximately 23% of advertising revenue for the fourth quarter of 2012, up from approximately 14% of advertising revenue in the third quarter of 2012
Facebook launched Graph Search Beta, a structured search tool that enables users for the first time to find people, places, photos and other content that has been shared on Facebook
Launched Facebook for Android 2.0, completely rebuilt to deliver improved stability and faster performance and opened Facebook Messenger to anyone with a telephone number
Fourth Quarter 2012 Financial Highlights

Revenue - Revenue for the fourth quarter totaled $1.585 billion, an increase of 40%, compared with $1.13 billion in the fourth quarter of 2011.

Revenue from advertising was $1.33 billion, representing 84% of total revenue and a 41% increase from the same quarter last year. Excluding the impact of year-over-year changes in foreign exchange rates, advertising revenue would have increased by 43%.
Payments and other fees revenue for the fourth quarter was $256 million. As planned, in the fourth quarter of 2012 the company recognized revenue from four months of Payments transactions for accounting reasons detailed in our Form 10-Q filed on October 24, 2012. Adjusting for the $66 million of revenue in the extra month of December, Payments and other fees revenue would have been essentially flat year-over-year.
Costs and expenses - Fourth quarter costs and expenses were $1.06 billion, an increase of 82% from the fourth quarter of 2011. Excluding share-based compensation and related payroll tax expenses, non-GAAP costs and expenses were $849 million, an increase of 67%.

Income from operations - For the fourth quarter, GAAP income from operations was $523 million, compared to income from operations of $548 million for the fourth quarter of 2011. Excluding share-based compensation and related payroll tax expenses, non-GAAP income from operations for the fourth quarter was $736 million, compared to $624 million for the fourth quarter of 2011.

Operating margin - GAAP operating margin was 33% for the fourth quarter, compared to 48% for the fourth quarter of 2011. Excluding share-based compensation and related payroll tax expenses, non-GAAP operating margin was 46% for the fourth quarter, compared to 55% for the fourth quarter of 2011.

Income tax provision - The GAAP income tax provision for the fourth quarter was $441 million, representing an 87% effective tax rate. Excluding share-based compensation expense and related payroll tax expenses, the non-GAAP effective tax rate would have been approximately 41%.

Net income - GAAP net income for the fourth quarter was $64 million, compared to net income of $302 million for the fourth quarter of 2011. GAAP EPS for the fourth quarter was $0.03, compared to $0.14 for the same quarter in the prior year. Excluding share-based compensation and related payroll tax expenses, and income tax adjustments, non-GAAP net income for the fourth quarter was $426 million, or $0.17 per share, compared to $360 million and $0.15 per share for the same quarter in the prior year.

Capital expenditures - Purchases of property and equipment for the fourth quarter were $198 million. Additionally, $89 million of equipment was procured or financed through capital leases during the fourth quarter of 2012.

Cash and marketable securities - As of December 31, 2012, cash and marketable securities were $9.63 billion.

Webcast and Conference Call Information

Facebook will host a conference call to discuss the results at 2 p.m. PT / 5 p.m. ET today. The live webcast can be accessed at the Facebook Investor Relations website at investor.fb.com, along with the company's earnings press release, financial tables and slide presentation. Facebook intends to use the investor.fb.com website as a means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD.

Following the call, a replay will be available at the same website. A telephonic replay will be available for one week following the conference call at +1 (404) 537-3406 or + 1 (855) 859-2056, conference ID 85750523.

(原文:Michael Gorman 翻訳:日本映像翻訳アカデミー)