欧州日産が、スマートウォッチ NISMO WATCH の紹介動画を公開しました。NISMO WATCH とは「クルマとドライバーのデータを記録し、専用アプリで管理するウェアラブルデバイス」です。

記録するデータはクルマの平均時速、走行距離、G(重力加速度)、ドライバーの心拍数など多岐にわたります。

データは専用アプリをインストールしたスマートフォンにBluetooth で転送して管理します。またTwitter やフェイスブックなどのソーシャルメディアにアップすることも可能です。

加えてNISMO WATCH のディスプレイは、たとえば心拍数が上がると「少しスピードを落として落ち着きましょう」など、データに応じたメッセージを表示する機能も備えます。

また動画では、ウェアラブルデバイス市場に参入する理由について欧州日産のGareth Dunsmore 氏が説明しています。

理由は大きく2つあり、1つは近年ウェアラブルデバイスへの注目が高まっており、将来的に大きな市場に成長する可能性があること。

もう1つは、GTアカデミーや2013年のはじめに開設したNISMO Lab で使用している最先端のデータ分析・トレーニング方法をNISMO オーナーに提供し、所有感とドライビング経験を向上させること、としています。

GTアカデミーとは、日産とSCE(Sony Computer Entertainment)が協力して設立した、ドライビングゲーム「グランツーリスモ」の世界チャンピオンを現実のプロレーサーにするための養成所のこと。卒業生の一人ルーカス・オルドネスは、2012年ヨーロピアン・ル・マン・シリーズで総合3位に入るなど成功を収めています。


NISMO WATCH の本体カラーは白/黒/赤の3色。レーストラックからくり抜いた「NISMO TYPE RUBBER」製の専用ケースと、開梱用(?)の六角レンチが付属します。

ほか詳細については、動画公開のタイミング的に、9月10日からドイツで開催するフランクフルトモーターショー2013で発表される可能性が高そうです。

NISMO WATCH 概要


Gareth Dunsmore 氏インタビュー
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Nissan Enters Wearable Technology Space with the Unveil of the Nismo Watch Concept



Nissan launches first smartwatch to connect car and driver performance



· First smartwatch concept to connect driver and car

· Nismo Watch showcases Nissan's intent to deliver biometric data that enhances driver performance and efficiency

· Nissan is investigating heart and brain monitoring technologies for future wearable tech



Rolle, Switzerland, 9th September, 2013 – Nissan will become the first car manufacturer to create a smartwatch designed specifically for drivers of Nissan Nismo cars. The Nissan Nismo Concept Watch will be the first smartwatch to connect a driver to the car and will provide drivers with real-time biometric data.



The watch, unveiled today ahead of its display at the Frankfurt Motor Show (10th – 22nd September 2013), is Nissan's first step into wearable technology and epitomises its 'fan first' approach to performance.



The Nissan Nismo Watch will allow drivers to:



− monitor the efficiency of their vehicle with average speed and fuel consumption readings;


− access vehicle telematics and performance data while on track;


− capture biometric data via a heart rate monitor;


− connect to the car using a smartphone app via Bluetooth Low Energy;


− receive tailored car messages from Nissan;



Gareth Dunsmore, Marketing Communications General Manager, Nissan in Europe, commented: "Wearable technology is fast becoming the next big thing and we want to take advantage of this innovative technology to make our Nismo Brand more accessible. On track, Nissan uses the latest biometric training technologies to improve the performance of our Nissan Nismo Athletes and it is this technology we want to bring to our fans to enhance their driving experience and Nismo ownership."



Earlier this year, Nissan launched the Nismo Lab – a bespoke, mobile laboratory that features the latest, advanced biometric training tools such as brainwave technology and JukeRide – a cutting-edge performance analysis tool, that captures live biometric and telematics data from the race cars and Nissan Nismo Athletes during races. Nismo's vision is to take these digital age technologies and make them available to athletes from other disciplines and to Nissan owners through future wearable tech. Three key technologies have already identified for future development:



− ECG (Electrocardiogram) – to measure the intervals of the R-R rhythm of the heart, and identify early fatigue;


− EEG (Electroencephalogram) Brainwave – to monitor the drivers' levels of concentration and emotions, and help athletes to get 'In The Zone';


− Skin Temperature – to record core body temperature and hydration levels;


The Nismo Watch will also track and rate the user's social performance across Facebook, Twitter, Pinterest and Instagram via Nissan's proprietary Social Speed software.



The sleek Nismo Watch will be available in three colours - black, white and the flagship black and red. The watch design was inspired by the Nismo ring and is reflected in a seamless, futuristic and ergonomic design. The simple user interface can be controlled by two buttons and is secured onto the driver's wrist via a simple snap-fit mechanism.

Even the packaging will have a unique n Nismo identity.



Dunsmore concluded: "We have brought the Nismo experience to life in every aspect of the watch, including its packaging, which will be made using tyres and rubber from the racetrack. As Nismo is the performance arm of Nissan, we wanted a way of integrating Nismo's heritage in racing into this futuristic innovation."



The Nismo Watch will use a lithium battery and will be charged by micro-USB, with a battery life of over seven days under normal usage conditions.