Fire HD 10 Review: 3 reasons for not being "penny-wise and pound-foolish" : Machine translation

Overwhelming potential as "a content consuming device"

Engadget JP (Translation)
Engadget JP (Translation) , @Engadget_MT
2020年04月6日, 午前 11:45 in amazon
This article is based on the Japanese version of Engadget and was created by machine translation.

The overwhelming strength as a tablet device is Apple iPad. But for some use cases, Amazon's super-cheap tablet, Fire HD 10 (2019 Model) is better.

Fire HD 10 is a tablet with a 10.1 inch (1920 x 1200 Dots) display. The CPU is a decent 8 cores at 2.0 GHz, but with only 2 GB of RAM. The OS uses proprietary software based on Android, and Amazon's e-book and video services are integrated into the home screen.

It's not compatible with Google Play, though, as you can download apps from Amazon's own store. Some of the major Android apps, like YouTube, NetFlix, Facebook, and Twitter, are also available.

The biggest feature is the price. If you are a Prime member, you can purchase it for 15980 yen including tax. That's by a wide margin, considering that Apple's iPad Pro line is almost $100,000 including tax. Fire HD 10is so cheap that you worry about so-called 'penny-wise and pound-foolish', but, here ere are three reasons why you might want to choose the Fire HD 10:

Reason 1: The display is beautiful, so Fire HD 10 is enough for just enjoying content.

Up until a few years ago, Amazon's Fire HD 10 had an LCD screen that looked price-worthy, but it's a significant improvement over the 2017 model. The LCD of this model is comparable to other tablets.

It also has a 10.1-inch screen, which makes it easier to read e-books than E-Ink's Kindle line. Also, the aspect ratio is 19:10, so video playback is also powerful. With stereo speakers, you can enjoy powerful sound without earphones. In addition to Amazon Prime Video, it also supports a wide range of video services, including NetFlix, YouTube, and Apple TV +.

▲From the display, I didn't feel any "10,000 yen level". Because of the large screen, your eyes won't get tired even if you read e-books for a long time.

Reason 2: Design that can be used casually

It's not as classy as the metal iPad Pro, perhaps because it's cheaper. The back is made of matt resin with a pop feel. The iPad's cool metal body is nice, but Fire HD 10 is more palatable and easy to use. The size of the body is 262 x 159 x 9.8 mm, and the weight is 504 g, which is large for carrying around. As I will explain later, it is better to use it at home.

▲The resin back gives a pop impression. Closer to Google's Pixel line

▲Available in 3 colors: blue, white, and black

▲The cover is available in 5 colors (Sold separately)

Reason 3: It's an excellent "second tablet" in your living room.

I've been testing The Fire HD 10 for a while, and the thing that has the most potential is that it's an excellent second device.

With a high-function tablet like iPad, you want to take it with you not only at home but also when you go out or travel. On the other hand, if you're relaxing on a couch in your living room, it's a pain to take the iPad out of your bag. If you have a Fire HD 10 near your couch, you'll have instant access to e-books and video content. I think this is a practical use because this device is specialized in content consumption and inexpensive.

▲The 16: 10 horizontal LCD is very powerful. The ability to use NetFlix and YouTube in addition to Prime Video is also attractive.

It's also a 30% faster processor than the previous Fire HD 10 series, and the new USB-C charging port makes it even more appealing.

So far, we've praised the Fire HD 10. However, compared to the versatility of the iPad series, which can be used as a laptop or pen tablet by combining a pen and a keyboard, and the overwhelming variety of applications, it is of course a simple device. We recommend that you consider it as "Content consumption specific device".

This article is based on the Japanese version of Engadget and was created by machine translation. The Japanese edition of Engadget does not guarantee the accuracy or reliability of this article.
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