Recap of Xiaomi product launch event, including a €99 smartphone, MI Band 5, and more

Some of the products don't look like Xiaomi.

Engadget JP (Translation)
Engadget JP (Translation) , @Engadget_MT
2020年07月20日, 午後 12:29 in egmt
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This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl.


Xiaomi held an online presentation titled "Xiaomi Ecosystem Product Launch" on July 16, announcing wearable devices and other IoT products and low-cost smartphones at once.

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This time, the presentation was for the global market. Each new product will be launched mainly in Europe. Products that have already been announced in China were also reintroduced.

  • Mi Band 5

  • Mi True Wireless Earphones 2 Basic

  • Mi Electric Scooter 1S / Pro 2

  • Mi TV Stik

  • Mi Curved Gaming Monitor 34”

  • Redmi 9 / 9A / 9C

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The Mi Band 5, the centerpiece of the new product, has a 1.1-inch color display larger than the Mi Band 4 and 11 exercise mode, and it is water resistant to 50 meters, which can be used while swimming. In addition, the ability to measure your stress level and shutter your smartphone's camera has been added. See the article below for more specs as it's already available in China. Also, at 34.99 euros for the standard version and 39.99 euros for the NFC version, the price is less than 5,000 yen is also a major attraction.


Related Article:

Xiaomi Mi Band 5 smart band review: More serious evolution with enhanced healthcare features


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The Mi Band has sold more than 100 million units, making it the No. 1 wristband market brand, according to Xiaomi. Furthermore, the company says it is better than its competitors in the balance of five performance factors: lightweight design, healthcare features, smart features, seamless operation, and battery life and water resistance.

It can be used for 14 days on a single charge, so you don't need to charge it every day, which is enough to monitor your sleep status. Although there is a part that the high-performance smartwatch that costs tens of thousands of yen is superior in the aspect of function, Mi Band 5 is not an inferior product when considering the function and the price.

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The cumbersome charging method of removing the body from the band unit up to Mi Band 4 and attaching it to the cradle has been improved, and Mi Band 5 is now able to charge using a new magnetic cable.

It can also receive notifications from your smartphone and has the ability to find your smartphone, as well as integration with Xiaomi's IoT products. Considering the price, it seems that more features are no longer needed. Our only complaint is that the NFC-equipped model in China was not introduced. However, since the Mi Band 4 is on sale in Japan, we can expect the Mi Band 5 to be introduced as well.

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The other wearable device announced was the Mi True Wireless Earphones 2 Basic, a small Bluetooth headphone. It has ample performance with AAC support, touch control of the unit, 20 hours of usage time, and charging via USB Type-C cable. It also has a smart feature that automatically stops playing music when removed from the ear, and a noise-canceling feature that is said to be essential for video conferencing.

It's a low-cost version of the Mi True Wireless Earphones 2, which is already on sale. The price is 39.99 euros. That's a reasonable price, which is roughly a quarter of the price of the second generation of AirPods. Xiaomi has wreaked havoc on the wristband market with its Mi Band series, but in 2020, it's going to seriously attack the hearable market.

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The Mi Electric Scooter 1S and Mi Electric Scooter Pro 2 have also been introduced as electric kick scooters. Designed to be carried with one hand, the 1S weighs 12.5 kg, while the Pro 2 weighs only 14.2 kg. The body can be folded in 3 seconds.

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It will be difficult to roll out in Japan due to the Road Traffic Act, but it may be possible for share scooter operators to roll it out. The 1S is priced at 399 euros, while the higher-end Pro 2 is priced at 499 euros. It's not inexpensive, but it fits in with Xiaomi's ecosystem of "making urban mobility smart too". With a top speed of 25km/h, the 1S has a range of 30km on a single charge and the Pro 2 has a range of 45km.

As a "one more thing", the company will also release a collaboration model with the Formula 1 racing team, Mercedes-AMG F1. It's a sign that the performance and quality of Xiaomi's electric kick scooters are being recognized by major companies.

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A range of indoor-focused products was also announced. The Mi TV Stick is a stick-based device with Android TV, priced at 39 .99 euros. It comes with a customizable Bluetooth remote control and can be connected to an HDMI port to turn an ordinary household TV into a smart TV.


Related Article (Japanese):

Xiaomi announces the Mi TV Stick, a Chromecast-sized Android TV dongle overseas


Also announced as a gaming monitor is the Mi Curved Gaming Monitor 34. It is a 34-inch monitor with a curved screen, with a resolution of 3440 x 1440 (21:9), 144 Hz drive. Its rivals are gaming monitors from LG and ASUS.

It's priced at €399, which is cheaper than LG's equivalent at €534. Nevertheless, Xiaomi is a relative unknown in the gaming monitor market, although it already sells Smart TVs in Europe. Gamers who prefer high-specification products may not be quick to jump on board based on price alone. It seems to be a long-term strategy to launch a product first and steadily win brand power and trust in the future.

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And finally, the Redmi 9 series, a low-cost line of smartphones, was introduced. The Redmi 9 series is even less expensive than the Redmi Note 9 series released in Japan, and offers the bare essentials. features. The announced AIoT products from Xiaomi will be launched at a price point where people who have been using their old smartphones for years can easily replace them.

The specs of the Redmi 9 include a 6.53-inch 2340 x 1080 pixel display, a Mediatek Helio 90 chipset, 13 million + 8 million + 5 million + 2 million It has a pixel camera (8-megapixel front) and a 5020mAh battery. The 3GB RAM + 32GB ROM model is priced at €149.

The Redmi 9A and Redmi 9C share a 6.53-inch 1600 x 720 pixel display, a front 5-megapixel camera and a 5,000mAh battery.

The Redmi 9A has a Helio G25 chipset, with a 13-megapixel main camera and 2GB of RAM + 32GB of ROM, but is very cheap at 99 euros, which is less than 100 euros.

The Redmi 9C has a Helio G35 chipset with a 13-megapixel + 5-megapixel + 2-megapixel triple camera with 2GB of RAM and 32GB of ROM for 119 euros.

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Celebrating 10 years in business, Xiaomi is already expanding its many AIoT products globally. In the first quarter of 2020, international and Chinese sales will be 1:1 for the first time, and Xiaomi's products are being used by a large number of consumers overseas as well.

The new products announced this time are inexpensive and will bring innovation to everyone's life. People around the world must have felt once again that Xiaomi is no longer just a smartphone manufacturer in China after watching this announcement. I would love to see these AIoT products in the Japanese market as well.


This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl. The Japanese edition of Engadget does not guarantee the accuracy or reliability of this article.

 
 

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