The company also used an almost identical image in the U.S. and noted that a live YouTube broadcast is scheduled for August 6 at 11:00 EDT (midnight in Japan on August 7).
It's a wide range of products from Sony, so naturally that's not enough information, but the official website is very kind to show this preview on the headphone page.
The tagline on the trailer image is "Wait 4 Something exciting". This makes it a lot easier to predict.
If a product in Sony's headphone category could produce this kind of warning, and if the 4 is involved, it would be a safe bet that the WH-1000XM3, which has become a staple of the high-end headphone category, would be the M4 (i.e. Mark 4, the fourth generation). Although, of course, we can't rule out the possibility of surprises.
The reason why we can say this much is because we've already received highly probable information about the WH-1000XM4 (under an assumed name) from multiple sources.
Along with that, there was also a photo of an ad for what appears to be the XM4 on Sony's official Instagram in Brazil, although it has now been removed, as reported by v i C t o r on Twitter.
Furthermore, there is already a lot of confirmed information about this XM4 and its features.
Among other things, the latest generation of DSEE Extreme will be used for DSEE, which recomputes (completes) compressed sound sources to a state close to high-resolution quality (the current XM3 has an older DSEE HX), Bluetooth 5.0 support for improved communication stability (the XM3 has 4.2), and extend battery life due to lower power consumption.
In general, we can call them enhancements that are likely to be worth the two-year wait for the expected users (XM3's release date is October 6, 2018).
Sony WH-1000XM4 Info from Headphone Connect 7.0.1
Looks identical to the XM3. It'll be able to change some (if not all) headphone settings based on your location (set locations or your own) and uses Google Maps API for it.
Also, although it's less certain, those who analyzed the Headphone Connect app for Sony headphones/earphones for Android have pointed out the possibility of Bluetooth multipoint support for up to two devices (i.e., two units can be paired and waited on at the same time) and the ability to integrate with Google Maps, although details are unclear.
The XM3 only supports multi-pairing (i.e. the specification that allows for pairing with multiple devices) for up to eight devices, but not multi-point.
If the XM4 will be able to do this, it will be a big convenience for users who carry multiple smartphones and use them in different ways, so it's not to be missed.
Speaking of the "4" generation of Sony's headphones, the WF-1000XM3 fully wireless earbuds should also be the next 4, but we don't actually have any leaked information on this one yet.
Naturally, it's possible that it could be a surprise announcement, but with so little information around it, it's considered unlikely with this announcement.
In any case, the XM3 is still more than strong enough, even after almost two years, due to its powerful noise cancelling performance compared to its rivals. If the rumors of the enhancements are true, there is a good chance that the "XM3 Impact" will return.
This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl. The Japanese edition of Engadget does not guarantee the accuracy or reliability of this article.