This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl.
We've heard various rumors about Apple's flagship iPhone this year, tentatively named the iPhone 12 series, about its performance and other aspects. But there has been little information about the official name.
However, it was recently rumored that the four expected models will be called the iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max.
These four names are probably for the iPhone 12 series, which comes in four models/three different sizes. Namely, the 5.4-inch model will be the iPhone 12 mini, the 6.7-inch model will be the iPhone 12 Pro Max, and the two 6.1-inch models will be the iPhone 12 and iPhone 12 Pro.
Naming the high-end devices as 'Pro' follows the precedent of the previous year's iPhone 11 series. Attaching 'Max' to the larger models in them and making the relatively inexpensive entry-level models without the suffix also follows Apple's most recent naming system. The price range and size of each is also intuitive to understand, and it seems like a logical way to name them.
And while the "mini" first appears on the iPhone, it was also seen in names like the iPad mini and Mac mini. It's smaller than the mid-sized iPhone 12 and 12 Pro and should be easier to see how it's positioned opposite the iPhone 12 Pro Max.
In this regard, the Chinese gadget website Gizchina reports that sources say the iPhone 12 will cost $749, which is $50 more than the iPhone 11's $699 (at launch). Sources claim that the iPhone 12's BOM cost (total component cost) has increased by nearly $50, and adding in the 5G modem and the OLED display, which is more expensive than the LCD, means the price will have to be raised.
Moreover, according to Gizchina, the price is based on the assumption that the wired earphones and charger will not be included in the package. Analysts at a major brokerage firm also said they expected to be unable to absorb the increased costs of going 5G, even if the two standard options were cut out.
Some expected the new iPhone SE, which is inexpensive for its high performance, to be bought by price-sensitive users and not cannibalize the sales of the iPhone 12, which is likely to be more expensive to begin with. In fact, the fourth-generation iPad Air, which was priced up from the third generation, was also well received because of its "almost Pro" performance, but we'll have to wait and see how people react when the iPhone 12 price is actually announced.
This article is based on an article from the Japanese edition of Engadget and was created using the translation tool Deepl. The Japanese edition of Engadget does not guarantee the accuracy or reliability of this article.