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Acer、コンテンツプラットフォーム Alive と共有サービス Clear.fi を発表

Haruka Ueda
2010年11月24日, 午後03:00 in Acer
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AcerのメディアイベントではAndroid タブレットをはじめ多数の製品が発表されましたが、併わせてサービス面でも新しい取り組みが予告されています。名前は Alive デジタルコンテンツプラットフォーム。ひらたく言えばAcer版iTunes + App Storeとでも呼ぶべきもので、このごろまた増えつつあるApp Store的なもの、iTunes的なものの中でも、取り扱い範囲の広さでは他を寄せつけないサービスとなっています。具体的には、Aliveは5つのセクションに分かれており、それぞれが取り扱うコンテンツは以下のとおりです:

  • Listen:音楽、オーディオブック、Podcastなど
  • Watch:映画、テレビ、ビデオPodcastなど
  • Read:電子ブック、雑誌、新聞、ニュース記事、ブログなど
  • Play:ゲーム
  • Application:ビジネス系からレジャー系、学習系など幅広いアプリ

コンテンツラインナップとしては、IntelとAdobeが各々のアプリストアと連携するかたちでソフトウェア販売を行うほか、書籍数千冊、映画2000本といった数字がプレスリリースに掲載されています。また、ただのコンテンツを閲覧・購入できるプラットフォームというだけではなく、たとえば好きな作家やテレビ番組を「購読」することで、自分にあった新情報やオススメを紹介してくれるような機能も搭載。そのほか、コンテンツのレビューやコメントを連携するソーシャルネットワークに投稿する機能もあります。

AliveはPCだけでなく、同社のスマートフォンやタブレットでも利用可能になる予定。購入したコンテンツはOSの種類によらず、端末を横断して利用できます。そもそもAcerは、各端末上のコンテンツをWiFi / DLNAベースで他の端末でも共有・閲覧できるようにするパーソナルクラウドサービスClear.fiを、半年前に予告し、今回あらためて発表しています。PC、タブレット、スマートフォンの各市場で激しいシェア争いが続くなか、端末を超えたコンテンツ連携機能をアピールすることで「一家に数台Acer端末」を狙うかまえです。

AliveとClear.fiは今後Acerの新製品にもれなくプレインストールされるほか、ソフトウェアダウンロードにより既存のAcer製品でも利用可能になる予定。コンテンツの提供はまず英国とイタリアで12月から開始され、その後各国で展開という流れです。



Alive

Discover and enjoy digital content with the Acer Group

New York, November 23rd 2010 - alive is the brand-new platform for Acer Group customers to fulfill their daily needs for relevant digital content discovery and consumption, across all devices and across all operating systems.

It is a unique starting point for users, allowing them to browse, search, access, purchase, stream or download and play any type of digital content.

alive is much more than a traditional content store, as a large breadth of free and paid content is presented to users via real-time feeds directly managed by content providers. Content updates are as instant and discoverable as Twitter feeds, allowing users to be regularly notified when there's something new and interesting for them to discover.

alive is the Acer Group's next generation store where Content Providers can plug in and publish their content directly to Acer Group users, who will then find an extensive offer of both global and local content.

alive is personal. Users can fine tune their preferences and leverage a sophisticated recommendation system that shows content relevant to them. Instead of surfing across a myriad of web sites and online services to get what they want, alive will help users by proposing what they might find relevant.

Content discovery is enhanced via the innovative Channel concept: users can browse, select, subscribe and then follow all their favorite alive Channels, which are related to specific themes, like for example music artists, movie genres, top games, book authors, etc. Content Providers will be able to offer a vast array of Channels, finding new and innovative ways to present their content, differently from what they do via a web site or via a traditional service.

alive addresses five key usages to embrace the whole digital universe:
- in the Listen section alive will offer music, audiobooks, radios, podcasts and other types of audio entertainment content
- in the Watch area alive will provide movies, TV series, TV Channels, video podcasts and other types of short videos, like Music videos
- in the Read section alive will deliver e-books, e-magazines and e-newspapers as well as single news, articles and blogs
- in the Play area alive users will be able to find games of any kind
- in the Application section alive will offer all the most common application categories, like Business & Finance, Lifestyle & Leisure, Learning, Travel & Navigation, Productivity, etc.

alive is social. Users will be able to post and share reviews and comments about the content they like in one click thanks to a direct interface with all the most popular social networks in each geography.

Customers can keep all their content purchase history in their MyLibrary section and share them across different Acer Group devices.

The unique alive interface will be pre-installed on all new devices or will be downloadable online by existing Acer Group customers and it will offer a unique user experience customized by device type.

Purchase of premium content or subscription to premium channels will be easy and in one-click. Users only need to create a unique account on alive and register their credit card details only once.

Starting from the initial version available to selected users in UK and Italy in December, alive will then be rolled-out in the first quarter of 2011 and made available progressively across all Acer's consumer devices worldwide, including netbooks, notebooks, smartphones and tablets.

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alive: enhancing the Acer Group consumer experience
through a wealth of trusted content


New York, November 23rd 2010 - Stemming from the desire to complete the circle of services and solutions offered by all Acer Group brands, alive is the brand-new platform that adds content, convergence and continuity to the Acer Group product mix.

alive lets users discover and enjoy a rich variety of digital content. But that's not all. alive provides them with content related to their personal interests, whether it's music, movies, books or games. Last but not least, as alive content is managed directly by content providers, it is instantly updated any time there is something new and relevant, allowing users to be constantly up to speed with their interests.

The purpose of alive is to enhance the ownership experience of Acer Group products through a rich and varied choice of content. alive offers content from a variety of trusted Content Providers, that are able to offer high quality content both globally and locally, ensuring the interests of users worldwide will be catered for irrespective of cultural and language differences. In this way, users will always find what is most relevant to them: whether it is the last blockbuster action movie or local news from their area.

This stunning Acer solution is the result of collaboration with key partners with extended and proven experience in their respective fields: Buongiorno, supporting the alive store backend, AKQA for the user experience, and Acxiom, who will work closely with Acer on the alive recommendation engine.

Starting from the initial version available to selected users in the UK and Italy in December, customers will find content published by several trusted Content Providers that stand out for their large and diversified selection.

This is only the beginning, as alive is open, active and dynamic, thus able to grow and adapt to better meet users' personal needs.

The list of content providers for alive include:

7 Digital: gives alive customers access to the largest licensed MP3 catalogue in the world available across 100 alive channels, including soundtracks, best of pop and more.

Acetrax: with over 2,000 titles available from top Hollywood studios to Rent or Buy, to stream or download.

Adnkronos provides alive users with breaking news and real-time up-to-date videos and pictures about Italy and World's main facts and events, along with reports about Health, Labor, the Environment and the Arts.

AudioGo: offers a wide range of audio books, ranging from comedy shows, dramas and factual programs from the BBC radio, to complete readings of best-selling fiction and non-fiction. Initially, the high quality content will be available across 16 channels.

Audiotube syndicates over 8,000 high quality independent music videos via the alive platform. Audiotube's music pedigree, enhanced by its partnership with Dolby, will enable alive consumers to experience exceptional audio and video quality and sets a new industry standard.

Casual Games, a global game supplier, makes thousands of casual games from the most talented games developers available through the Acer platform. The games will be available in several channels to cater for different consumer tastes.

eBooks Thousands of ebooks and top new publications will be available from leading UK and Italian book publishing houses through a leading European supplier of eReading technology solutions, there will be tens of ebook channels hosting thousand of ebooks.

Gruppo Espresso will provide "La Repubblica", a leading Italian national newspaper, in a multimedia edition with photo galleries and videos, including all local editions and weekly attachments.

Muzu provides alive users with free access to 10,000 music videos from a broad range of the Biggest and Best Artists, catering for all music tastes. Muzu will launch with 10 Channels including The Official Top 40 and Artist Of The Week.

Zinio for beautiful photography, in-depth reporting and reliable quality reading, Zinio offers, the most popular magazine titles from around the world, all through alive.

ADOBE alive will be one of the storefronts for Adobe InMarket, delivering thousands of Adobe AIR® applications to consumers.

INTEL Intel provides alive with compelling applications coming from their Intel AppUpSM center.

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Acer Clear.fi: a new way of saying 'share'

The media sharing system that keeps your multimedia life together

New York, November 23rd 2010 - There's a universe of content that is constantly changing, passing from tangible to virtual and back again. There's also a world of devices, itself under constant change, that allows users to both share and enjoy multimedia files.

Each device spawns a range of different uses and, as a consequence, a range of different libraries. Finding, sharing, storing and transferring these libraries quickly and easily is rapidly becoming an emerging need.

It is one thing to anticipate a new need; responding to it is another thing entirely.

Acer did just that.

Clear.fi is the Acer media sharing system based on the idea that it's easier if all multimedia content is simply brought into a single system with a common interface. No matter where they are.

Clear.fi works straight out of the box, automatically detecting the Clear.fi-enabled devices connected to the wireless home network, and then allowing all digital content stored on any of these to be shared seamlessly with the other devices using the Clear.fi media interface.

There are no limits to the Clear.fi scalability: any Acer branded device will have Clear.fi embedded, and can instantly join the wireless home network and share stored multimedia.

Take a photo on your smartphone and when you get home, it will be available straight away on your notebook or TV. Edit a video on your PC and you can watch it back on your TV straight away. When a friend comes to visit you with his wedding album, Clear.fi immediately detects his notebook and the image library; just select where you want the content appear be played and it's done.

Multimedia content is collected and displayed all in the same window. What's more, it can be played or moved across the network seamlessly, with no need for physical drives (USB key, external hard disk, etc.)
The unique interface delivers a common user experience.

Music, Video and Photo icons are always displayed on the top left corner.
Beneath these you can find the list of sources where multimedia are stored:
• Library – local disks
• Shared libraries – Video, Music and Pictures folders from all the connected devices
• Web resources – direct access to the most popular social networks (Facebook, Flickr, YouTube).

Once the source is selected, content thumbnails appear in the middle of the screen. You simply click on the one you want to play and the Clear.fi built-in player takes care of the rest.

On the top right corner, a list of actions you can do is always displayed:
Play to – reproduces selected content on the connected devices of your choice
Save to – saves any content on the PC you are using or another one
Publish to – allows you to post videos on Facebook and YouTube or upload images to your Flickr and Facebook accounts

Acer's focus on different PC usages led to the development of a new and rich range of devices that have broken the barriers between people and technology.

Barriers that are not only physical - format, weight, battery life – but also virtual: simplifying the way devices interact with each other means removing virtual barriers and this dramatically changes the way users interact with content.

Thanks to Clear.fi, Acer enables multiple users to keep their multimedia life together, organized and ready to be shared and enjoyed.

関連キーワード: acer, alive, clear.fi
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