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2012年Q4のスマートフォン世界シェア、Androidが70%超でトップ (Strategy Analytics 調べ)

Engadget JP Staff , @engadgetjp
2013年2月1日, 午後09:09 in Android
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米調査会社 Strategy Analytics が、2012年第4四半期 (Q4) のOS別出荷シェアを公開した。メーカー別のスマートフォン出荷台数でサムスンが世界第1位になったことから、Android OSの市場シェアはかなり大きいだろうと予想はしていたが、好調ぶりはどうやら予想を超えているようだ。同社が発表した2012年Q4の出荷ベースデータによると、Google Android の市場シェアは70.1%。前年同期の51.3%から飛躍的に伸びている。


アップル iOS の市場シェアは22%と、前年の23.6%からやや低下したが、他のプラットフォームはもっと打撃を受けている。BlackBerry、Symbian OS、Windows Phone を含む「その他」のプラットフォームは、2011年Q4にはスマートフォン市場の25.1%を占めていたが、2012年Q4にはたったの7.9%にまで落ち込んだ。

現在、Google とアップル、2社のプラットフォームが市場の92%以上を占めている。他の企業もこの状況に甘んじてはいないとしても、Strategy Analytics が述べているように、世界のスマートフォン市場はこれら2つのOSによる複占状態と言ってほぼ間違いないだろう。

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Strategy Analytics: Android and Apple iOS Capture a Record 92 Percent Share of Global Smartphone Shipments in Q4 2012

BOSTON--(BUSINESS WIRE)--According to the latest research from Strategy Analytics, global smartphone shipments grew 38 percent annually to reach 217 million units in the fourth quarter of 2012. Android and Apple iOS together accounted for a record 92 percent share of all smartphones shipped worldwide.

Neil Shah, Senior Analyst at Strategy Analytics, said, "Global smartphone shipments grew 38 percent annually from 157.0 million units in Q4 2011 to 217.0 million in Q4 2012. Global smartphone shipments for the full year reached a record 700.1 million units in 2012, increasing robustly from 490.5 million units in 2011. Global shipment growth slowed from 64 percent in 2011 to 43 percent in 2012 as penetration of smartphones began to mature in developed regions such as North America and Western Europe."

Neil Mawston, Executive Director at Strategy Analytics, added, "We estimate 152.1 million Android smartphones were shipped globally in Q4 2012, nearly doubling from 80.6 million units in Q4 2011. Android's share of the global smartphone market has surged from 51 percent to 70 percent over the past year, crushing Symbian, Bada and other platforms in its wake. Almost half-a-billion Android smartphones were shipped in total worldwide during 2012. Android is clearly the undisputed volume leader of the smartphone industry at the present time. Android's challenge for 2013 will be to defend its leadership, not only against Apple, but also against an emerging wave of hungry challengers that includes Microsoft, Blackberry, Firefox and Tizen."

Scott Bicheno, Senior Analyst at Strategy Analytics, added, "Apple grew 29 percent annually and shipped 47.8 million smartphones worldwide for 22 percent marketshare in Q4 2012, dipping slightly from 24 percent a year earlier. Combined together, Apple and Android accounted for a record 92 percent share of all smartphones shipped globally in the fourth quarter of 2012. The worldwide smartphone industry has effectively become a duopoly as consumer demand has polarized around mass-market Android models and premium Apple designs."

Exhibit 1: Global Smartphone Operating System Shipments and Market Share in Q4 2012 1

Global Smartphone OS Shipments (Millions of Units) Q4 '11 2011 Q4 '12 2012
Android 80.6 238.9 152.1 479.0
Apple iOS 37.0 93.0 47.8 135.8
Others 39.4 158.6 17.1 85.3
Total 157.0 490.5 217.0 700.1
Global Smartphone OS Marketshare %

Q4 '11

2011 Q4 '12 2012
Android 51.3% 48.7% 70.1% 68.4%
Apple iOS 23.6% 19.0% 22.0% 19.4%
Others 25.1% 32.3% 7.9% 12.2%
Total 100.0% 100.0% 100.0% 100.0%
Total Growth Year-over-Year % 55.9% 63.8% 38.2% 42.7%

The full report, Android & Apple iOS Capture a Record 92 Percent Share of Global Smartphone Shipments in Q4 2012, is published by the Strategy Analytics Wireless Smartphone Strategies (WSS) service, details of which can be found here: http://tinyurl.com/9djv7u8.


(原文:Jon Fingas 翻訳:日本映像翻訳アカデミー)
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